NATIONAL STRENGTH AND CONDITIONING ASSOCIATION ANNOUNCES 2024 STRATEGIC PLAN

COLORADO SPRINGS, CO — The National Strength and Conditioning Association (NSCA) proudly unveils its 2024 Strategic Plan, a forward-thinking blueprint designed to elevate the global strength and conditioning profession. This roadmap reflects the NSCA’s commitment to driving progress through education, promotion, and community while facilitating the highest levels of evidence-based practice.

Developed with the combined efforts of the NSCA Board of Directors, key staff, Professional Development Groups (PDGs), and international affiliates, this strategy unites the organization under a shared vision for excellence over the next three years.

At its core, the 2024 Strategic Plan is built around three foundational pillars:

• The Profession: Advance strength and conditioning globally by advocating for its critical role in human performance, building strategic partnerships, promoting the value of certified professionals, and addressing emerging challenges.
• The Professional: Empower coaches, practitioners, and educators to lead the industry through ongoing professional development, advocacy, and a global community dedicated to growth, connection, and collaboration.
• The Organization: Align resources, processes, and efforts to amplify NSCA’s visibility, influence, and effectiveness — achieving measurable outcomes that benefit certified professionals, NSCA Members, and the profession.

“We want to build a profession that we can be proud of. We want to build professionals who reflect the highest levels of skill, knowledge, and education. And we want to build an organization that really is fit for purpose,” states NSCA President Ian Jeffreys. “The only way we can achieve these goals is if everybody takes their part. Everybody participates — whether that’s as an individual, as part of a Special Interest Group, or as part of the Professional Development Groups.”

For a deeper look into the NSCA’s vision for shaping the future of strength and conditioning, download our 2024 Strategic Plan (PDF) 

Make Your Voice Heard: Join one of the NSCA’s Special Interest Groups (SIGs) and Professional Development Groups (PDGs) today to connect with peers who share your interests or specialty, contribute your expertise, and play an active role in guiding our direction.

Media Note: To schedule an interview, please contact Marketing@nsca.com.

About the National Strength & Conditioning Association

Founded in 1978, the National Strength and Conditioning Association (NSCA) is a recognized 501(c)(3) educational nonprofit dedicated to advancing strength and conditioning science and education for all people.

The NSCA exists to empower the public and professionals across the strength and conditioning spectrum with evidence-based information to safely and effectively enhance health and performance. Our community consists of more than 60,000 Members and Certified Professionals worldwide who further best practices as researchers, educators, strength and conditioning coaches, performance and sport scientists, personal trainers, tactical professionals, and other exercise science-related roles.