Gatorade Team Sports Manager, Jon Jost, to share stories and lessons from an over four-decade collegiate coaching career. This Gatorade Performance Partner collaboration episode of the NSCA Coaching Podcast emphasizes the vital role of the strength and conditioning coach as a team builder, leadership developer, and master motivator for student-athletes. Coach Madden takes us on his journey from the early days of being a strength and conditioning coach to today, discussing some major influencers in the profession and training principles that support long-term career success in college athletics. Listen in and be better equipped to face the challenges we experience in our jobs as coaches. You can reach Coach Madden by email at jmaddog59@gmail.com| Email Jon at: jonathan.jost@pepsico.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs To learn more and join the Gatorade Performance Partner Community, visit GatoradePerformancePartner.com.

Strength and conditioning professionals must be proactive in fighting the challenges associated with time constraints and overtraining with their youth athletes. By applying the strategies explained in this article, a strength and conditioning professional can help a youth athlete perform at a high level when it matters the most.

The National Strength and Conditioning Association (NSCA) Advocates to Raise the Certification Standards with the National Collegiate Athletic Association (NCAA)

In the push for personal training sales, many gyms will use assessment protocols as a way to prove to clients that they can indeed benefit from personal training. This article examines the merits behind this concept.

Starting into the personal training business is a very exciting endeavor full of great potential, possibilities for success, and endless opportunities to help others. However, many of the “common practices” found in today’s personal training industry are not the most effective tactics to implement.

Acceleration and maximal velocity are two factors that are key for any position in football and can determine success in many situations out on the field. This article will review several aspects of sprint mechanics and training to enhance linear (straight-ahead) speed for football players.

This article will provide some conditions and standards with specific tools personal trainers may consider using in their initial interview with potential clients.

This article will highlight an intervention involving mental skills training and virtual reality (VR) to address acrophobia with this population.

This article explores what a facility-level culture may look like, identifies some of the expected benefits of purposely developing that culture, and discusses some misalignment between what coaches say they want the culture to feel like and the message the athletes are likely to receive.

Developing a program for a general population client requires understanding their movement needs. Expand your training programs by implementing all ten of the major human movement patterns.