This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.

The effects of alcohol on athletic performance vary depending on quantity, demographics, and type of exercise, making it difficult to determine specific recommendations. From an athletic performance standpoint, the acute use of alcohol can influence motor skills, hydration status, aerobic performance, as well as aspects of the recovery process.

The purpose of this article is to present normative data that has been previously collected for the 75PR, use the data to create informed training practices, and support the need for further research of this particular topic in law enforcement.

The purpose of this article is to examine components that affect speed to determine the degree that speed is governed by skill versus genetic factors.

Take a deep dive into force plate research and trends with “Force Plate Coach”, Dr. John McMahon from the University of Salford in England. In this episode, John discusses his path from Royal Marine Commando into strength and conditioning and biomechanics teaching and research. Listen in as John connects with NSCA Coaching and Sport Science Program Manager, Eric McMahon, on the past, present, and future of force plates in sport and the ways we can improve our testing and evaluation of athletes. This episode mentions the following paper from NSCA’s Strength and Conditioning Journal: McMahon, JJ, Suchomel, TJ; Lake, JP, and Comfort, P. Understanding the Key Phases of the Countermovement Jump Force-Time Curve, Strength and Conditioning Journal 40(4): 96-106, 2018 Find John on Instagram: @forceplatecoach, on Twitter: @ForcePlateCoach, and on YouTube: @ForcePlateCoach| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

NSCA has a network of volunteer leaders who direct NSCA’s efforts at the state and provincial level. NSCA’s Northeast Regional Coordinator provides oversight and training to local state and provincial directors. Members in the Northeast Region can connect at local and regional events as well as on Facebook to others in this area.

Not all diets are appropriate for every population and this is especially true of an athlete who is expected to train and perform at a high level. Learn about the negatives of fad diets, potential pitfalls, and realistic dietary guidelines for athletes.

A common theme in tactical fitness is to train for the demands of the position. This begs the questions: what are the actual occupational physical fitness requirements of the position of a California patrol law enforcement officer and how might these inform programming for this population?

Read the latest happenings with the NSCA. Stay up-to-date on the latest announcements and developments with the NSCA by browsing our recent press releases and archives.

The purpose of this article is to help both personal trainers and clients with seven main concepts within exercise physiology that will improve training effectiveness and assist in explaining the body’s response to exercise.