For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.

Dave Forman, Director of Strength and Conditioning at Virginia Military Institute, talks to the former NSCA Head Strength and Conditioning Coach, Scott Caulfield, about becoming a strength coach. Topics under discussion include communication with athletes, appreciating the growth as a coach over time, and creating lasting impressions and relationships with athletes. Find Dave on Twitter: @VMIStrength

In today's National Football League (NFL) world, teams are always on the lookout for the best talent. That is why strength and conditioning coaches are crucial in optimizing a prospect's value. This special episode of the NSCA Coaching Podcast features NFL Combine expert, Bryan McCall, sharing details of coaching process leading up to the event. The conversation includes co-hosts Eric McMahon, the NSCA Coaching Program Manager, and Gatorade Team Sports Manager, Jon Jost. You will hear Coach McCall credit Coach Jost as an early career mentor and emphasize the importance of mentorship for all coaches. Learn how to make a successful year-round business of strength and conditioning and advance your coaching career with an entrepreneurial mindset. You can reach Coach McCall on Instagram: @justbmac_ or Twitter: @just_BryanM | Email Jon at: jonathan.jost@pepsico.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs To learn more and join the Gatorade Performance Partner Community, visit GatoradePerformancePartner.com.

Have you ever considered getting a K-12 teaching license, with your CSCS, to gain employment as a high school strength and conditioning coach? Coach Justin Loudon serves as the Chair of the NSCA High School Coaches Professional Development Group (PDG). He shares PDG updates with NSCA Coaching and Sport Science Program Manager, Eric McMahon, including highlights from the 2024 NSCA Coaches Conference and direction for the future of high school coaching. Learn about the impact of school-based strength and conditioning beyond the weight room, and important benefits for students over their lifetime. Connect with Justin on Instagram at: @coach_loudon or by email: loudonsc@gmail.com| Find Eric on Instagram: @ericmcmahoncscs or X (Twitter): @ericmcmahoncscs | Here is a link to engage with NSCA Professional Development Groups. As mentioned in the episode, check out the book: NSCA's Guide to High School Strength and Conditioning

Hear from two-time Olympian, Meg Stone, the first female strength and conditioning coach to head both men’s and women’s strength programs at a major American university. Stone shares her story from being an elite discus thrower towards an unexpected coaching career, with NSCA Coaching and Sport Science Manager, Eric McMahon. She discusses what she believes needs to change to further the strength and conditioning field in support of athlete health and safety. Stone also tells us about what makes the Sport Science Program at East Tennessee State University (ETSU) so unique and beneficial for students. The episode highlights the ongoing work of the NSCA for the prevention of catastrophic injury and sudden death in sport. You can read more about this topic in a recent NSCA press release: NSCA Reaffirms Position on Appropriate Qualifications for Collegiate Strength and Conditioning Coaches. Connect with Meg by email at stoneme@etsu.edu| Find Eric on Instagram: @ericmcmahoncscs and Twitter: @ericmcmahoncscs

This article discusses components of a comprehensive pre-design process that aims to help coaches build an effective golf training program.

The purpose of this article is to identify and discuss some barriers and benefits of training initiatives among professional firefighters.

Learn about expanding developmental pathways and career opportunities within Major League Soccer (MLS) in this episode of the NSCA Coaching Podcast. The Charlotte FC Head of Performance, Adam Parr, shares his experience with NSCA Coaching and Sport Science Program Manager, Eric McMahon, including the key relationships between strength and conditioning coaches, sport scientists, and international influences on the growth of soccer within North America. As athletes today become more accustomed to data feedback on their performance, Parr explains the process of effectively embedding technology in the team setting. Listen in to learn more about how you can break into a growing area of the field in professional soccer. You can connect with Adam on Instagram: @aparrfitness or LinkedIn: @adamcparr| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Dan Jahn, the owner of Maximum Sports Conditioning, talks to NSCA’s Coaching and Sport Science Program Manager, Eric McMahon, about cultural awareness for strength and conditioning coaches. Jahn discusses recent racial incidences related to coaches and athletes, and suggests ways that coaches and administrators can do better in promoting positive conversations around these difficult topics. Jahn also shares his experience as a private strength and conditioning business owner in the greater Seattle area and perspectives on being a well-rounded coach and mentor. Find Dan on Instagram: @daniel_jahn and follow the NSCA Diversity and Inclusion Committee on Facebook | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

In this episode, we hear from 40-year veteran strength and conditioning coach, Rock Gullickson. Rock shares his path from collegiate strength and conditioning to the National Football League (NFL), including how weight room conversations have changed over the years as well as his thoughts on growth in the field today. Listen in to hear Rock connect with NSCA Coaching and Sport Science Program Manager, Eric McMahon, on lessons and insights for an impactful coaching career. Connect with Rock via email at Rock-Ter79@hotmail.com| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs