Creating life changing experiences takes time and does not often happen overnight. Sometimes it can be one mind-blowing experience but more often than not it is a series of great experiences delivered over a period of time that leads clients to settle on a fitness home and become raving fans.

This article defines and reviews the allostatic load theory in tactical personnel.

Loren Landow, Director of Sports Performance at Landow Performance Denver, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about beginning your coaching career, having longevity at one institution, where and when to “pick your battles” (or not), and learning to listen.

Some research has found that static stretching can have detrimental effects on subsequent performance. This is not to say that static stretching should be eliminated from an athlete’s program, but it should be sensibly incorporated into the daily training regimen since chronic stretching can enhance the range of motion around a joint and potentially improve strength and power performance.

Traditional lower-body resistance exercise alone may not be an optimal means of developing agility. Further, the effectiveness of straight-sprint training on agility performance has not been well established. In contrast, jump training, including loaded jump squats and horizontal and lateral jumps, holds promise.

Dr. Josh Secomb, lecturer in exercise and sport science (strength and conditioning) at the University of Newcastle, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about being a self-aware and authentic coach. Topics under discussion include finding new areas to employ different skillsets as practitioners, the value of training progressions and understanding your athletes, and his unique opportunity to research and coach surfers. Find Dr. Secomb on Twitter: @37Seco | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This book excerpt reviews the psychological principal of the self-determination theory (SDT) and its role in motivation and how this can be used in a tactical setting.

The purposes of assessment are to gather baseline data and to provide a basis for developing goals and effective exercise programs. Gathering and evaluating the various pieces of information give the personal trainer a broader perspective of the client. The process and the data collected assist the trainer in identifying potential areas of injury and reasonable starting points for recommended intensities and volumes of exercise based on the goals and fitness outcomes.

Beyond the programming, exercise technique, and human physiology, it is also important to create a customized system for sales success. Re-framing the purpose of the sales presentation in the proper light and creating a customized system that will allow a fitness professional to sell their services with integrity can allow them to help more clients.