This three-part series shows how personal trainers can create a physically literate cradle-to-grave culture for all, with LTAD as the framework.

Matt Frakes, Director of Sports Nutrition at Notre Dame Athletics, and Bryan Doo, former Head Strength and Conditioning Coach of the Boston Celtics National Basketball Association (NBA) team and owner of Optimal Fitness, join as guests with the NSCA Coaching and Sport Science Program Manager, Eric McMahon. Also returning is guest co-host Jon Jost, a 27-year veteran college strength and conditioning coach and the Team Sports Manager for Gatorade. This Gatorade Performance Partner Special Episode highlights the value of being an inclusive leader; the current level of support for diversity, equity, and inclusion (DEI) initiatives across the performance community; and how to foster inclusivity within your programs. Find Matt on Twitter: @SuperiorFrakes or Instagram: @superiorfrakes | Find Bryan on Twitter: @bdoo22 or Instagram: @bdoostrength | Find Jon via email: jonathan.jost@pepsico.com | Find Jon on Twitter/Instagram/Facebook: | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Jessica Burke is an experienced collegiate strength and conditioning coach, most recently at Penn State University, as well as a personal trainer. She joins the NSCA Coaching Podcast with a unique perspective on the state of the strength and conditioning profession. Burke shares her professional path with NSCA Coaching and Sport Science Program Manager, Eric McMahon, including rewarding work as a personal trainer outside of her responsibilities on campus. This episode explores the value of work-life balance across the coaching profession. Should we debunk the “hustle culture” model of the strength and conditioning coach lifestyle? Listen to learn about this topic and more. Other topics covered include strength and conditioning coaches having a presence on social media and training foundations for youth and female athletes. You can follow Jessica on Instagram: @coachjburke and TikTok: @coachjburke | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Ali Kershner, Director of Creative Strategy for Art of Coaching, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about overcoming adversity on the road to win the 2021 National Collegiate Athletic Association (NCAA) Division I Women’s Basketball Championship at Stanford University. Topics under discussion include the inequalities found at the NCAA tournament, being true to yourself as a coach, and working outside of the weight room to help strengthen coach-athlete relationships. Find Ali on Instagram: @kershner.ali or Twitter: @alikershner | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Dave Forman, Director of Strength and Conditioning at Virginia Military Institute, talks to the former NSCA Head Strength and Conditioning Coach, Scott Caulfield, about becoming a strength coach. Topics under discussion include communication with athletes, appreciating the growth as a coach over time, and creating lasting impressions and relationships with athletes. Find Dave on Twitter: @VMIStrength

This article provides guidance for women on the steps involved in an academic career, including earning graduate and terminal degrees and obtaining tenure and promotions at universities.

If the strength and conditioning field largely keeps to itself, or the knowledge base is not seen to transcend the training facility, it seems reasonable to think that this will present a problem for strength and conditioning coaches. This article examines some actions strength and conditioning coaches can take to increase the awareness of the good work they do on a daily basis.

Marquis Johnson, Assistant Strength and Conditioning Coach with the Minnesota Vikings National Football League (NFL) team, and Bryan Doo, former Head Strength and Conditioning Coach of the Boston Celtics National Basketball Association (NBA) team and owner of Optimal Fitness, join as guests with the NSCA Coaching and Sport Science Program Manager, Eric McMahon. Also returning for this Gatorade Performance Partner collaboration episode is guest co-host Jon Jost, a 27-year veteran college strength and conditioning coach and the Team Sports Manager for Gatorade. Join this fun group of strength and conditioning coaches from across the industry as they discuss what it means to be successful, as well as how they are reshaping the different career paths within the field. Connect with Marquis on Instagram: @quis_fit | Reach Bryan on Instagram: @bdoostrength or Twitter: @bdoo22 | Email Jon at: jonathan.jost@pepsico.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs To learn more and join the Gatorade Performance Partner Community, visit GatoradePerformancePartner.com.

In this episode, we learn from Emily Schilling, an Associate Strength and Conditioning Coach for the Illinois Fighting Illini Volleyball team. She shares her needs analysis for the growing sport of volleyball with NSCA Coaching and Sport Science Program Manager, Eric McMahon, including thoughts for training team sports, different positions on the court, and the progression from first-year students through graduation. Another important topic covered is the professional pathways strength and conditioning coaches take to gain meaningful early-career coaching experiences and pursue higher-level director roles. Hear about beyond the weightroom demands placed on college student-athletes today, and how National Collegiate Athletic Association (NCAA) “Name, Image, Likeness” (NIL) policies are a topic that strength and conditioning coaches should learn about. You can connect with Emily via email at esselman@illinois.edu | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs