This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.

This article discusses the impact and importance of resistance training with kids on their mental and physiological health and well-being.

This article focuses on the requirements that must be met for sailors to pass a Physical Fitness Assessment (PFA), and resources the Command Fitness Leader (CFL) and tactical facilitator have at their disposal to assist sailors. In addition, an example program is provided to help support sailors struggling to meet PFA requirements.

This article looks to explain why law enforcement recruits have higher incidences of lower extremity bone stress responses and stress fractures. It also explores injury mitigation pathways to increase the graduation rates among law enforcement academies.

Soldiers in today’s Army should be exposed to realistic and stressful training scenarios. Additionally, they should be educated on the physical, psychological, and cognitive effects of combat and fatigue. Army Reserve Officer Training Corps (AROTC) cadets are an ideal training audience since they are already immersed in an academic environment.

This article provides a first-hand perspective of different approaches strength and conditioning coaches can take when they need to produce a highly competitive athlete, but their financial resources are limited.

This article seeks to explain the differences between males and females in training and adaptations, as well as provide actionable guidelines to improve performance.

In this episode, we learn from Emily Schilling, an Associate Strength and Conditioning Coach for the Illinois Fighting Illini Volleyball team. She shares her needs analysis for the growing sport of volleyball with NSCA Coaching and Sport Science Program Manager, Eric McMahon, including thoughts for training team sports, different positions on the court, and the progression from first-year students through graduation. Another important topic covered is the professional pathways strength and conditioning coaches take to gain meaningful early-career coaching experiences and pursue higher-level director roles. Hear about beyond the weightroom demands placed on college student-athletes today, and how National Collegiate Athletic Association (NCAA) “Name, Image, Likeness” (NIL) policies are a topic that strength and conditioning coaches should learn about. You can connect with Emily via email at esselman@illinois.edu | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Mike Snowden, University of Alabama Men’s Basketball Strength Coach, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about having a genuine relationship with head sport coaches. Topics under discussion include building players into the program, creating buy-in, and embracing new and unique career opportunities. Find Mike on Instagram: @mike__snowden or Twitter: @Mike__Snowden | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs