There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

While there are a variety of behavior change theories and models to choose from when developing a targeted behavioral approach for a client, the transtheoretical model (TTM) provides a relatively simple and easy-to-follow model.

This article presents advice on how personal trainers can step up their digital footprint and be successful in unprecedented times.

Strength coaches make up the foundation of the NSCA since its beginnings more than four decades ago and continue to drive our purpose and passion. Learn more about obtaining the acclaimed CSCS® certification, gain knowledge through NSCA's peer-reviewed journals, and get inspired by NSCA's coaching podcast. From tools and resources to thousands of top professionals across the globe, you've got the support and the credibility of an association dedicated to your profession.

This article provides an overview of how information collected through a performance-monitoring program can be used to assist in the development of a sliding sport talent identification program.

This article provides a review of sessions presented at the 2019 National Basketball Strength and Conditioning Association (NBSCA) Performance Summit including strength and conditioning methods and coaching strategies, in-season strength programming, force plate assessment, injury prevention, and player monitoring.

Correct spinal alignment is key to many lifts and can help prevent back pain form everyday activities. This is an overview of the anatomy and methods to help identify and correct common postural imbalances.

High chronic workloads have been shown to be associated with a reduced risk of non-contact, soft tissue injuries, while large spikes in acute training loads have been associated with an increased risk of these types of injury. Analyzing the acute:chronic workload ratio allows a coach to optimize training for the athlete and to continue in advancing fitness goals without overtraining.