This article explores what a facility-level culture may look like, identifies some of the expected benefits of purposely developing that culture, and discusses some misalignment between what coaches say they want the culture to feel like and the message the athletes are likely to receive.

Ali Kershner, Director of Creative Strategy for Art of Coaching, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about overcoming adversity on the road to win the 2021 National Collegiate Athletic Association (NCAA) Division I Women’s Basketball Championship at Stanford University. Topics under discussion include the inequalities found at the NCAA tournament, being true to yourself as a coach, and working outside of the weight room to help strengthen coach-athlete relationships. Find Ali on Instagram: @kershner.ali or Twitter: @alikershner | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

The College Strength and Conditioning Coach of the Year Award is given to an outstanding Certified Strength and Conditioning Specialist® (CSCS) to recognize their dedication to improving athletic performance with safe and effective science-based programs.

Cory Kennedy, Head Strength and Conditioning Coach at the Institut National du Sport du Québec in Montreal, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about the importance of monitoring athletes and the equipment used to keep track of their well-being.

Nick Clayton, Personal Training Manager at the NSCA, shows key coaching points and progressions for single-leg squat and lunge movements.

Learn about the pros and cons of popular diets, and how each diet will impact the training of your clients. In this session from the 2016 NSCA National Conference, sports nutritionist, Marie Spano explains the key factors that determine dieting success, and shares resources to help your clients decide which approach is best for them.

Understanding attentional styles can improve coaching effectiveness by allowing the coach to provide appropriate cues or methods for each athlete.

In this hands-on session from the 2020 NSCA Coaches Conference, Sport Science Manager at USA Weightlifting, Dr. Anna Swisher, discusses the technique of the snatch including progressions, regressions, and coaching cues for each part of the movement.

Loren Landow, owner of Landow Performance in Denver, CO, demonstrates errors and coaching tips for the pro agility drill.