Beyond the programming, exercise technique, and human physiology, it is also important to create a customized system for sales success. Re-framing the purpose of the sales presentation in the proper light and creating a customized system that will allow a fitness professional to sell their services with integrity can allow them to help more clients.

This article examines using the sled as a dynamic correspondence exercise for increasing on-ice acceleration.

This article discusses practical tests to measure physiological responses to practical military task training.

This article is a personal perspective of creating and providing a fitness assessment and resistance training program from scratch to a large law enforcement organization.

Chris Morris, Director or Performance Science at the University of Kentucky, talks to the NSCA Coaching Program Manager, Eric McMahon, about the importance of capturing athlete readiness through data and technology. Topics under discussion include Dr. Morris’s time as a University of Kentucky football player turned PhD student, how sports science is critical to understanding athlete’s capacities on a much deeper view, and developing interpersonal relationships with athletes to create trust and buy-in. Find Dr. Morris on Twitter: @CMorrisPhD | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This article discusses the limitations and risks involved with artificial intelligence, such as ChatGPT, as a tool for personal trainers.

David Crump describes strategies on client retention and how to make memorable experiences for your client as a personal trainer.

This article reviews common risk factors for falls, discusses practical means to assess risks, and proposes training strategies and other avenues aimed at reducing the risk of falling in older adults.

This article discusses the importance of a creative and open mind in strength and conditioning coaches, as well as tips to develop it.