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(362 found)

How to Promote and Sell Multiple Personal Training Options with Layered Pricing

October 1, 2015

Article Members Only

One the fastest growing trends in the fitness industry over recent years has been the increase of personal training studios. Learn how to identify the varied services that can be offered at the personal training studio, and how to promote and sell in a layered pricing format.

Personal trainers Organization and Administration NSCA-CPT marketing for personal trainers business of personal training personal training

Exploring New Frontiers in Strength and Conditioning and Sport Science

September 16, 2022

Article

The purpose of this article is to bring awareness and provide an overview of emerging areas within strength and conditioning and sport science.

Coaches Professional Development Sport Science Technology Performance Research H2F

Aerobic Endurance Measures and Analyses

June 1, 2017

Article

The VO2max test is the most effective measurement of the body’s ability to deliver and use oxygen for producing energy that can be used by the muscles. VO2max (i.e., maximum aerobic power) simply stands for the maximal volume of oxygen that can be used.

Coaches Exercise Science Testing and Evaluation Aerobic endurance aerobic training endurance training strength and conditioning

Leveraging the Trends in the Fitness Studio/Gym Community

January 1, 2015

Article Members Only

Studio owners or aspiring owners can leverage current or emerging trends to grow (or start) their business, and better understand the fitness landscape to gain a competitive advantage.

Personal trainers Organization and Administration fitness studio personal training business personal training

Top Ways to Drive Traffic to a Fitness Business

January 1, 2015

Article Members Only

For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.

Personal trainers Organization and Administration personal training business personal training career how to grow my personal training business how to become a certified personal trainer how to become a personal trainer personal trainers Personal training

Tactical Fitness Research Presented in 2015

October 1, 2015

Article Members Only

This article summarizes several sessions at the American College of Sports Medicine (ACSM) 62nd Annual Meeting, held in San Diego, CA, May 27–30, 2015 that examined various aspects of tactical performance.

TSAC Facilitators Nutrition Exercise Technique Program design tactical strength and conditioning sport science research

From Basic to Dynamic – Medicine Ball Training for the Multi-Sport High School Athlete

October 18, 2024

Article Members Only

This article provides medicine ball exercise progressions to help build athleticism in youth athletes.

Coaches Exercise Technique Program design Coordination Power Athleticism Medicine Balls High School

Nutrient Needs during Deployment and Shift Work

August 20, 2021

Article

This excerpt explains the importance of optimal nutritional strategies in conjunction with good sleep hygiene and how that can help mitigate damaging effects of deployment and shift work on performance.

TSAC Facilitators Nutrition Nutrition Deployment Shift Work Sleep Hygiene

The Sales Presentation—An In-Depth Look and Building a Customized System for Success

December 31, 2018

Article

Beyond the programming, exercise technique, and human physiology, it is also important to create a customized system for sales success. Re-framing the purpose of the sales presentation in the proper light and creating a customized system that will allow a fitness professional to sell their services with integrity can allow them to help more clients.

Personal trainers Professional Development Fitness Industry Personal Training Business Sales Sales Presentation

How to be an Evidence-Based Fitness Professional

May 20, 2019

Article Members Only

This article describes how introduction of evidence-based practices requires today’s fitness professional to raise the bar of his or her education and analytical experience by actively and consistently using techniques of research in order to perform their job as a fitness professional.

Personal trainers Program design Organization and Administration Professional Development Evidence-based Practices Research Analytics

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