Studio owners or aspiring owners can leverage current or emerging trends to grow (or start) their business, and better understand the fitness landscape to gain a competitive advantage.
Personal trainersOrganization and Administrationfitness studiopersonal training businesspersonal training
For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.
Personal trainersOrganization and Administrationpersonal training businesspersonal training careerhow to grow my personal training businesshow to become a certified personal trainerhow to become a personal trainerpersonal trainersPersonal training
This article summarizes several sessions at the American College of Sports Medicine (ACSM) 62nd Annual Meeting, held in San Diego, CA, May 27–30, 2015 that examined various aspects of tactical performance.
TSAC FacilitatorsNutritionExercise TechniqueProgram designtactical strength and conditioningsport science research
This excerpt explains the importance of optimal nutritional strategies in conjunction with good sleep hygiene and how that can help mitigate damaging effects of deployment and shift work on performance.
Beyond the programming, exercise technique, and human physiology, it is also important to create a customized system for sales success. Re-framing the purpose of the sales presentation in the proper light and creating a customized system that will allow a fitness professional to sell their services with integrity can allow them to help more clients.
Personal trainersProfessional DevelopmentFitness IndustryPersonal Training BusinessSalesSales Presentation
This article describes how introduction of evidence-based practices requires today’s fitness professional to raise the bar of his or her education and analytical experience by actively and consistently using techniques of research in order to perform their job as a fitness professional.
Personal trainersProgram designOrganization and AdministrationProfessional DevelopmentEvidence-based PracticesResearchAnalytics
Colorado Springs, CO – MAJ Donald Bigham and Mark Stephenson named the 2017 TSAC-Facilitator and TSAC-Practitioners of the Year at NSCA’s TSAC Annual Training April 3-6, 2017 in Orlando, FL.