There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

This article provides a first-hand perspective of different approaches strength and conditioning coaches can take when they need to produce a highly competitive athlete, but their financial resources are limited.

While pharmaceutical treatment is complex, dynamic, and important for optimal glycemic control, exercise clearly plays a critical, but often overlooked, role in the overall treatment plan for patients with T2D or those at risk of developing it.

This article demonstrates how strength and conditioning coaches can coach power through non-traditional weightlifting exercises that can be taught quickly, to large groups, with less extensive technique correction.

This article seeks to explain the differences between males and females in training and adaptations, as well as provide actionable guidelines to improve performance.

Should personal trainers include the crunch exercise in an exercise program? The answer should always be, “it depends;” however, arriving at the best answer requires a process.

This article explores the concept of how lifestyle behaviors encouraged at the high school-level could affect fitness during adulthood, with a focus on both sport and strength and conditioning participation.

This article discusses the impact and importance of resistance training with kids on their mental and physiological health and well-being.

In addition to standard health, fitness, or sport assessment guidelines, several guidelines exist for the fire service. Since each agency is different in its preferences, capabilities, and philosophies, applying a standard recommendation may not be possible. This article introduces basic decision-making considerations for fire service assessment batteries.

This article presents evidence why the log press may be a viable alternative exercise for the clean and jerk for some populations.