There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

This article aims to discuss concurrent activation potentiation (CAP) and the proposed mechanisms underlying it, summarize the available research examining the phenomenon, and provide strategies for its implementation.

Bert Sorin, President and Co-Owner of Sorinex Exercise Equipment, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about Bert Sorin’s upbringing and his experience being a collegiate athlete, how Sorinex is contributing to the field, and how TSAC is continuing to grow and improve.

Molly Binetti, Women’s Basketball Performance Coach for the University of South Carolina, and return co-host for the 100th episode of the NSCA Coaching Podcast, Scott Caulfield, Director of Strength and Conditioning for Colorado College, talk to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about coaching philosophy. Topics under discussion include navigating strength and conditioning careers, creating value, and building a better weight room environment for athletes. Find Molly on Twitter: @CoachBinetti or Instagram: @mbinetti22 | Find Scott on Instagram: @coachcaulfield | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This article serves to educate strength and conditioning coaches on the influence exercise can have on the various hormonal pathways that are impacted by polycystic ovarian syndrome (PCOS), including insulin resistance, cortisol, testosterone, follicle-stimulating, and luteinizing hormones.

The American College of Sports Medicine (ACSM) 63rd Annual Meeting was held in Boston, MA, May 31 – June 4, 2016. The number of TSAC presentations continued to increase, compared to the last few years, when the Federal Government sequester severely affected attendance.

Annette Zapp, Lieutenant Firefighter in Chicago, talks to the Former NSCA Head Strength and Conditioning Coach, Scott Caulfield, about strength and conditioning in the firefighting niche. Topics under discussion include the perks of being a firefighter who is also a Certified Strength and Conditioning Specialist® (CSCS®) and Tactical Strength and Conditioning Facilitator® (TSAC-F®), the typical lifestyles and attitudes of firefighters in general, and common issues that they face both physically and mentally. Find Annette on Twitter: @FireSQFitness or Instagram: @FireSQFitness

This article seeks to explore weight bias and provide strategies to reduce weight bias behaviors.

In this episode, we learn from Emily Schilling, an Associate Strength and Conditioning Coach for the Illinois Fighting Illini Volleyball team. She shares her needs analysis for the growing sport of volleyball with NSCA Coaching and Sport Science Program Manager, Eric McMahon, including thoughts for training team sports, different positions on the court, and the progression from first-year students through graduation. Another important topic covered is the professional pathways strength and conditioning coaches take to gain meaningful early-career coaching experiences and pursue higher-level director roles. Hear about beyond the weightroom demands placed on college student-athletes today, and how National Collegiate Athletic Association (NCAA) “Name, Image, Likeness” (NIL) policies are a topic that strength and conditioning coaches should learn about. You can connect with Emily via email at esselman@illinois.edu | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs