As some of the most influential people in athletes’ lives, coaches can play a powerful role in keeping sport clean by helping athletes understand and act upon their anti-doping responsibilities. These Coach’s Advantage videos cover the latest anti-doping information.

This article builds upon a previous article on the potential benefits personal trainers can offer clients by combining both cognitive and physical training.

What does it take to become an award-winning Director of Strength and Conditioning in the National Football League (NFL)? Justin Lovett reveals the “we over me” mentality that guides his role with the Los Angeles Rams. Lovett reflects on receiving the 2024 NSCA Professional Strength and Conditioning Coach of the Year Award after being an NSCA Member for over 20 years. He draws parallels between working with high school and NFL athletes — where the desired training responses are the same and ability levels vary — making versatility key. Lovett also stresses the importance of finding clean and effective training methods to accommodate wear and tear in football athletes. He compares the Rams’ hiring philosophy to gathering “infinity stones,” emphasizing character attributes, culture alignment, and staff chemistry. Lovett and NSCA Coaching and Sport Science Program Manager Eric McMahon discuss progressing into leadership and the rise of performance director roles, as well as how to seek out career and networking opportunities. Connect with Justin on Instagram: @strcoachlovett, Twitter/X: @justin_lovett, or LinkedIn: Justin Lovett | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs

The purpose of this article is to bring awareness and provide an overview of emerging areas within strength and conditioning and sport science.

Chris Morris, Director or Performance Science at the University of Kentucky, talks to the NSCA Coaching Program Manager, Eric McMahon, about the importance of capturing athlete readiness through data and technology. Topics under discussion include Dr. Morris’s time as a University of Kentucky football player turned PhD student, how sports science is critical to understanding athlete’s capacities on a much deeper view, and developing interpersonal relationships with athletes to create trust and buy-in. Find Dr. Morris on Twitter: @CMorrisPhD | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Lyndie Kelley, Coordinator of Strength and Conditioning at the University of New England (UNE), talks to the former NSCA Head Strength and Conditioning Coach, Scott Caulfield, about her journey from athlete to strength coach at UNE. Topics under discussion include coaching and mentoring a variety of athletes and students, finding creative solutions for things and being resourceful at the Division III level, and having a fully integrated team from the athletic staff all the way to the non-athletic administration. Find Lyndie on Instagram: @noreaster_strength | Find Scott on Instagram: @coachcaulfield

Learn about pursuing strength and conditioning roles from father and son, Joe Kenn and Peter Kenn. Joe “Big House” Kenn brings perspectives on program leadership from over 35 years in the strength and conditioning profession. Joe’s son Peter, a recent graduate in the field and Assistant Strength and Conditioning Coach at United States Military Academy West Point, shares his story of learning the profession from a young age with his dad coaching in the National Collegiate Athletic Association (NCAA) and National Football League (NFL). Tune in to hear dinner table conversation, as Joe and Peter connect with NSCA Coaching and Sport Science Program Manager, Eric McMahon, in an episode that bridges coaching generations. Find Joe on Instagram: @bighousepower or Twitter: @bighousepower | Find Peter on Instagram: @peterkenn1 or Twitter: @peterkenn1 | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This episode features Corliss Fingers, the Director of Strength and Conditioning at Bethune-Cookman University. She talks with NSCA Coaching and Sport Science Program Manager, Eric McMahon, about her journey in a predominantly male strength and conditioning profession. This episode speaks to the value of a strength and conditioning coach at the college level, as Fingers shares about preparing athletes in the extreme heat and humidity of Florida during pre-season football. She also recaps her presentation at the 2022 NSCA National Conference in New Orleans, LA, discussing representation around diversity, equity, and inclusion for athletes and coaches. You can reach out to Corliss on Twitter: @CorlissFingers or by email at fingersc@cookman.edu | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Contracted Human Performance and Optimization Coach of 2nd Ranger Battalion, 75th Ranger Regimen Jeff Carroll talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about his start in the field of strength and conditioning and his transition from professional athletes to a tactical population and setting. Topics under discussion include: Carroll’s career path, coaching professional athletes, transitioning to tactical strength and conditioning, and the future of tactical strength and conditioning.

Autumn Lockwood knows football. As the daughter of a collegiate football coach, she’s been attending games and “breathing football” since she was born. Now, she holds a highly coveted full-time position as an Associate Performance Coach for the National Football League (NFL) Philadelphia Eagles. But this was not always her plan. Follow her unique professional path, from a criminal justice major and aspiring Alcohol, Tobacco, and Firearms (ATF) special agent to coaching at football’s highest level. Learn how the Philadelphia Eagles cultivate a championship culture through never-ending development, strategic staffing, and sport science initiatives. She recounts how mentorship, building a village, and networking enabled her successful career switch. Lockwood and McMahon also discuss coaching challenges and ways the NSCA can push the profession forward through diverse collaboration, uncomfortable conversations, and deeper in-person connections. They conclude by breaking down the calendar training year, key performance indicators, and athlete profiling in professional football. Connect with Autumn via Instagram: @autumnlockwood, LinkedIn: @autumn-lockwood, or email: alockwood@eagles.nfl.com | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs Love football? Join your fellow professionals in the NSCA Football Special Interest Group! This episode discusses the intangible rewards of volunteering, like opening career doors and making connections. Want to get involved? Check out NSCA.com/Volunteer for opportunities.