Beyond the programming, exercise technique, and human physiology, it is also important to create a customized system for sales success. Re-framing the purpose of the sales presentation in the proper light and creating a customized system that will allow a fitness professional to sell their services with integrity can allow them to help more clients.

There's risk in every business, but fitness professionals can often face higher risk than most. While personal trainer insurance can offer solid protection, fitness professionals can best protect themselves by understanding the fundamentals of risk management as they apply within the realm of sports and fitness. In this article, global insurance firm Integro Entertainment & Sports offers tips on how to best protect yourself and your business, defines common insurance terms, and provides an overview to understanding insurance conditions.

This article is a personal perspective that focuses on methods that can be used to establish confidence in the performance program in non-traditional environments.

This article describes the various strength training processes that can be implemented to build a soldier’s ruck march capacity.

This article explains the potential benefits of microdosing training with tactical athletes.

This article describes a five-week training program that was used to prepare an athlete for the NBA Combine.

Law enforcement officers can experience psychological and physical stress in most of every part of their day, even starting from the first day of the academy. This article looks at Heart Rate Response in relation to stress, and interventions to manage stress through the academy.

From the Essentials of Strength Training and Conditioning, this book excerpt explains the various stages of tissue healing in the rehabilitation process.

This article seeks to explore weight bias and provide strategies to reduce weight bias behaviors.

Football requires very fast, high-intensity, and high-impact movement patterns with each position requiring various movements and speeds. This article reviews how coaches are currently observing movement, and offers a framework on how to identify and improve movement in each player without over-coaching movement patterns.