One of the most important elements of running a fitness studio, no matter the discipline or the size, is understanding the competitive landscape. Gaining a key perspective on what is happening not only in the market, but also in the fitness industry as a whole, can provide owners and managers with the insight necessary to uncover the data and trends for their business to thrive.

The purpose of this article is to evaluate the leading mindset, behavioral, and psychological factors controlling food intake, as well as, educate professionals on how to assist with developing healthier nutrition practices.

The purpose of this article is to provide clarity and give an overview of sports burnout as it pertains to both athletes and coaches.

With the rapid development of technology, the daily demands for physical activity are significantly reduced. This article details four distinct phases for personal trainers to implement when working with clients coming from sedentary lifestyles.

Personal trainers and strength and conditioning coaches around the world are the frontline and display of any fitness facility. Common issues, such as sales techniques and member interaction/experience, can be qualities that are developed over time through employee education.

Evidence suggests a positive relationship between physical activity, exercise, and mental health. Exercise as a treatment modality is now being considered alongside psychotherapeutic and pharmacological approaches, and the role of specifically trained exercise specialists and personal trainers is an important component of the multi-disciplinary team.

This three-part series will show how personal trainers can create a physically literate cradle-to-grave culture for all, with LTAD as the framework. This article addresses awareness of LTAD and why is it important for personal trainers.

Dan Jahn, the owner of Maximum Sports Conditioning, talks to NSCA’s Coaching and Sport Science Program Manager, Eric McMahon, about cultural awareness for strength and conditioning coaches. Jahn discusses recent racial incidences related to coaches and athletes, and suggests ways that coaches and administrators can do better in promoting positive conversations around these difficult topics. Jahn also shares his experience as a private strength and conditioning business owner in the greater Seattle area and perspectives on being a well-rounded coach and mentor. Find Dan on Instagram: @daniel_jahn and follow the NSCA Diversity and Inclusion Committee on Facebook | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Do you fear public speaking? It may seem counterintuitive for coaches who command the weight room every day, but it’s more common than you’d think. On the floor with your athletes, you’re in your element, but shifting audiences to administrators can have you second-guessing. Honing your communication and public speaking skills shouldn’t be saved until you’re eyeing a promotion — Coaching & Presentation Skills Coach Jenny Rearick advises getting in as many early reps as possible. Combining her experience as a collegiate athlete, strength and conditioning coach, and corporate marketer, Jenny founded Fit to Speak to empower fitness professionals in the “sport” of public speaking. Discover concrete strategies like the BLUF method to make sure your key message is heard. Learn how to seek out low-risk scenarios that can transform your speaking skills from just getting by to getting ahead. Plus, don’t miss her simple mindset shift to ease pre-presentation nerves. Connect with Jenny on Instagram at: @fit_to_speak or online at: fit-to-speak.com | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs Check out Jenny’s episodes in the new NSCA Presenter Playbook series on NSCA TV. Ready to take the big stage? Apply online to speak at a 2025 NSCA event before the May 15 deadline. BONUS: Answer Bryan Mann’s “call to arms!” Get involved locally and give back to your strength and conditioning community at NSCA.com/Volunteer