This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.

Whole body cryotherapy through cold air exposure has been used to accelerate recovery from exercise-induced muscle damage. Questions remain, such as: does cryotherapy work, is there a minimum effective dose, and if so, what is it?

This article outlines some programming considerations for the recreational surfer.

This article is part of a continuing series of tactical strength and conditioning (TSAC) research reviews. It is designed to bring awareness to new research findings of relevance to tactical strength and conditioning communities.

Annette Zapp, Lieutenant Firefighter in Chicago, talks to the Former NSCA Head Strength and Conditioning Coach, Scott Caulfield, about strength and conditioning in the firefighting niche. Topics under discussion include the perks of being a firefighter who is also a Certified Strength and Conditioning Specialist® (CSCS®) and Tactical Strength and Conditioning Facilitator® (TSAC-F®), the typical lifestyles and attitudes of firefighters in general, and common issues that they face both physically and mentally. Find Annette on Twitter: @FireSQFitness or Instagram: @FireSQFitness

What does it take to become an award-winning Director of Strength and Conditioning in the National Football League (NFL)? Justin Lovett reveals the “we over me” mentality that guides his role with the Los Angeles Rams. Lovett reflects on receiving the 2024 NSCA Professional Strength and Conditioning Coach of the Year Award after being an NSCA Member for over 20 years. He draws parallels between working with high school and NFL athletes — where the desired training responses are the same and ability levels vary — making versatility key. Lovett also stresses the importance of finding clean and effective training methods to accommodate wear and tear in football athletes. He compares the Rams’ hiring philosophy to gathering “infinity stones,” emphasizing character attributes, culture alignment, and staff chemistry. Lovett and NSCA Coaching and Sport Science Program Manager Eric McMahon discuss progressing into leadership and the rise of performance director roles, as well as how to seek out career and networking opportunities. Connect with Justin on Instagram: @strcoachlovett, Twitter/X: @justin_lovett, or LinkedIn: Justin Lovett | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs

The football quarterback (QB) is a unique position in sport. To throw or pass the ball, the QB needs to incorporate nearly every muscle in the body in a very precise sequence to optimally release the ball with the right amount of power, spin, and precision. Specific movement patterns are suggested to optimize the performance of a QB.

The aim of this article is to highlight the functional importance of the foot, and to provide recommendations for foot conditioning.

The goal of this article is to define some of the basic physiological responses to acute and chronic altitude exposure and to provide some evidence-based, practical guidelines when approaching training and racing at higher altitudes.