For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.

The purpose of this article is to identify considerations that are to be taken into account when designing and implementing an annual training program for firefighters, as well as to discuss strategies for implementation.

This article explores the process and reasoning behind integrating an athletic trainer within a fire department to provide clinical care and injury prevention protocols.

This article discusses how high-intensity interval training may be an effective metabolic training method for soldiers trying to maintain physical preparedness during deployment.

This is the third and final article of a series on strength training practices for rowing and will focus on the energy systems development of rowing athletes.

Congratulations to the 2021 NSCA Award Winners!

The purpose of this article is to discuss caffeine use in tactical populations and provide recommendations for responsible consumption.

This article seeks to help personal trainers understand the physiological effects of stress and helpful ways they can drive positive changes for their clients through exercise.

Dr. Josh Secomb, lecturer in exercise and sport science (strength and conditioning) at the University of Newcastle, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about being a self-aware and authentic coach. Topics under discussion include finding new areas to employ different skillsets as practitioners, the value of training progressions and understanding your athletes, and his unique opportunity to research and coach surfers. Find Dr. Secomb on Twitter: @37Seco | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

The purpose of this article is to address the key elements when designing a training program for firefighters, provide evidence for utilizing circuit training, and suggest recommendations on how to incorporate circuit training into the training program.