The goal of this article is to understand contralateral and ipsilateral loading, how to set-up loaded carries, electromyography activity during exercises, and how to apply these exercises into the strength training program.

There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

This article briefly explores some current research that has important implications for improving the readiness and lethality of military personnel.

This article examines training from collegiate lacrosse programs and how this data can be used to develop data-informed recommendations and refine current approaches towards preparing military and tactical personnel for the Army Combat Fitness Test.

The purpose of this article is to provide strength and conditioning coaches with practical knowledge from the framework of self-determination theory to facilitate student-athlete motivation within the weight room across varying sports.

Hear from two-time Olympian, Meg Stone, the first female strength and conditioning coach to head both men’s and women’s strength programs at a major American university. Stone shares her story from being an elite discus thrower towards an unexpected coaching career, with NSCA Coaching and Sport Science Manager, Eric McMahon. She discusses what she believes needs to change to further the strength and conditioning field in support of athlete health and safety. Stone also tells us about what makes the Sport Science Program at East Tennessee State University (ETSU) so unique and beneficial for students. The episode highlights the ongoing work of the NSCA for the prevention of catastrophic injury and sudden death in sport. You can read more about this topic in a recent NSCA press release: NSCA Reaffirms Position on Appropriate Qualifications for Collegiate Strength and Conditioning Coaches. Connect with Meg by email at stoneme@etsu.edu| Find Eric on Instagram: @ericmcmahoncscs and Twitter: @ericmcmahoncscs

Mandy Nice explains the benefits and need of expanding health and fitness programs into military and law enforcement agencies, and offers strategies for the common obstacles preventing implementation of these programs.

Musculoskeletal injuries are the primary source of disability in the United States military. With the integration of movement screens and the implementation of tactical strength and conditioning facilitators there can be success in reducing the amount of musculoskeletal injuries in the tactical populations.

This article aims to provide a good understanding of sleep health and the way it affects high performance populations.

What training approaches are efficient and effective at developing functionality and resiliency at the core? The answer lies within an intelligent, systemic, multi-method approach to training the core, including an eclectic set of training tools to individualize specific needs of athletes.