Dan Jahn, the owner of Maximum Sports Conditioning, talks to NSCA’s Coaching and Sport Science Program Manager, Eric McMahon, about cultural awareness for strength and conditioning coaches. Jahn discusses recent racial incidences related to coaches and athletes, and suggests ways that coaches and administrators can do better in promoting positive conversations around these difficult topics. Jahn also shares his experience as a private strength and conditioning business owner in the greater Seattle area and perspectives on being a well-rounded coach and mentor. Find Dan on Instagram: @daniel_jahn and follow the NSCA Diversity and Inclusion Committee on Facebook | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Before opening a facility, fitness professionals should perform the proper due diligence of researching and obtaining all the required documents to legally operate in a given municipality, learn the different types of commercial property, and build an equipment list that is in alignment with their business model.

Brice Long, Director of Human Performance Experience at O2X, talks to the NSCA Coaching Program Manager, Eric McMahon, about O2X’s holistic approach for fire, police, military, and federal agencies. Topics under discussion include the value of training as a firefighter, physical tests and assessments in the National Guard, and being diverse in your skill sets as a coach. Find Brice on Instagram: @o2xhumanperformance or Twitter: @o2xhp | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

The purpose of this article is to provide personal trainers an overview of training clients for their first Spartan Sprint event.

This article reviews the day-to-day operations of a strength and conditioning coach in the collegiate setting and identifies key factors that affect common coaching practices and athletic performance. Development of a dominant coaching style in controlling time, space, flow, and efficiency is examined to avoid problems and unintended negative consequences.

This article highlights some untapped opportunities within the healthcare industry, where personal trainers can still make a meaningful impact and promote health and fitness.

Colorado Springs, CO – Strength and conditioning coaches from across the nation will converge at the NSCA’s Coaches Conference on January 4, 2018 in Charlotte, NC to discover cutting-edge research and practical applications in strength and conditioning, presented by the industry’s most elite and respected experts.

The College Strength and Conditioning Coach of the Year Award is given to an outstanding Certified Strength and Conditioning Specialist® (CSCS) to recognize their dedication to improving athletic performance with safe and effective science-based programs.

Just as any decent coach would not have a client perform a heavy deadlift without first conducting a fitness or movement assessment, a potential facility owner should not move forward without assessing the state of their current business. This article explains three steps for conducting an assessment.

One of the most important elements of running a fitness studio, no matter the discipline or the size, is understanding the competitive landscape. Gaining a key perspective on what is happening not only in the market, but also in the fitness industry as a whole, can provide owners and managers with the insight necessary to uncover the data and trends for their business to thrive.