As Director of Sport Science at the University of Nevada, Las Vegas (UNLV), Heather Farmer spearheads comprehensive integration efforts. This includes ensuring every stakeholder, from sport performance staff to academic advisors, has a seat at the table. Farmer also outlines developing an internship and graduate assistantship program to meet staffing needs and offer opportunities for practical experience. She recounts how leveraging relationships — not data — has been her key to scalability. Additionally, Farmer recognizes that to make an impact, she must meet athletes and sport coaches where they are, which she uncovers through “highlights” and “hurdles.” She suggests that sport scientists with strength and conditioning backgrounds, like herself, are uniquely equipped to excel due to their communication skills. Farmer and McMahon also discuss avoiding “analysis paralysis” and how to incorporate data to elevate the student-athlete experience — an unignorable factor as athletes bring an element of “self” in the age of name, image and likeness (NIL). Reach out to Heather by email at: heather.farmer@unlv.edu | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs

Bert Sorin, President and Co-Owner of Sorinex Exercise Equipment, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about Bert Sorin’s upbringing and his experience being a collegiate athlete, how Sorinex is contributing to the field, and how TSAC is continuing to grow and improve.

Kurt Hester, Head of Sports Performance at Louisiana Tech University, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about his journey from weight lifting at 12 years old to training collegiate football athletes today. Topics under discussion include starting a business, pioneering strength and conditioning, and the interview process. Find Kurt on Twitter: @thekurthester or on Instagram: @hesterkurt | Find Scott on Instagram: @coachcaulfield

Duncan French, Vice President of Performance at UFC Performance Institute, and Bo Sandoval, Director of Strength and Conditioning, talk to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about how they holistically support around 570 Ultimate Fighting Championship (UFC) athletes and push the boundaries of the UFC Performance Institute in Las Vegas. Topics under discussion include staying open to new ideas and perspectives, being adaptable as a coach, and the different ways they support their athletes. Find Duncan on Twitter: @DuncanFrench or Instagram: @dr_duncan_french | Find Bo on Twitter: @olystrength or Instagram: @bo.sandoval | Find Scott on Instagram: @coachcaulfield

Listen in as Angelo Gingerelli, Assistant Strength and Conditioning Coordinator at Seton Hall University in New Jersey, tells the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about his journey in the strength and conditioning profession. Topics include working collaboratively as a strength and conditioning staff, positive social media practices, taking on additional staff responsibilities as an adjunct professor, and working with endurance athletes. You can reach out to Coach Gingerelli on Instagram: @finish_strong_book| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Hear an international perspective on the strength and conditioning field from Marcus Svensson, a Swedish National, who currently works in professional soccer with the Al Arabi Sports Club in the Qatar Stars League. This episode shares insights about access to NSCA resources from outside of North America, training strategies for soccer, and the importance of developing adaptability among strength and conditioning coaches. Tune in to expand your professional horizons as part of a global strength and conditioning community. You can also email Marcus at johanmarcussvensson@gmail.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This article is a personal perspective of creating and providing a fitness assessment and resistance training program from scratch to a large law enforcement organization.

Catch up on this presentation from the 2024 NSCA Coaches Conference with Major League Baseball (MLB) Tampa Bay Rays Strength and Conditioning Coach, Joey Greany. Greany takes NSCA Coaching Program Manager, Eric McMahon, on a deep dive into plyometrics for a wide range of athletes. He also shares the importance of professional development for strength and conditioning coaches. Tune in to learn in-season training tips and how the NSCA inspired Greany’s path to the Big Leagues. As mentioned in the episode, here is a link to learn more about the Professional Baseball Strength and Conditioning Coaches Society (PBSCCS). Connect with Joey on Instagram at: @joeygreany | Find Eric on Instagram: @ericmcmahoncscs or X (Twitter): @ericmcmahoncscs

Marquis Johnson, Assistant Strength and Conditioning Coach with the Minnesota Vikings National Football League (NFL) team, and Bryan Doo, former Head Strength and Conditioning Coach of the Boston Celtics National Basketball Association (NBA) team and owner of Optimal Fitness, join as guests with the NSCA Coaching and Sport Science Program Manager, Eric McMahon. Also returning for this Gatorade Performance Partner collaboration episode is guest co-host Jon Jost, a 27-year veteran college strength and conditioning coach and the Team Sports Manager for Gatorade. Join this fun group of strength and conditioning coaches from across the industry as they discuss what it means to be successful, as well as how they are reshaping the different career paths within the field. Connect with Marquis on Instagram: @quis_fit | Reach Bryan on Instagram: @bdoostrength or Twitter: @bdoo22 | Email Jon at: jonathan.jost@pepsico.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs To learn more and join the Gatorade Performance Partner Community, visit GatoradePerformancePartner.com.

Drew Hammond, Army Holistic Health and Fitness (H2F) Program Director at Fort Bragg, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about differences between tactical and collegiate strength and conditioning. Topics include the Army H2F Program, tactical athlete programming, and how to pursue military strength and conditioning positions. Find Drew on LinkedIn: Drew Hammond | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs