Personal trainers and strength and conditioning coaches around the world are the frontline and display of any fitness facility. Common issues, such as sales techniques and member interaction/experience, can be qualities that are developed over time through employee education.

With almost one million people in the United States living with multiple sclerosis, this article aims to provide personal trainers with ideas for exercises to meet the needs of these individuals.

Studio owners or aspiring owners can leverage current or emerging trends to grow (or start) their business, and better understand the fitness landscape to gain a competitive advantage.

Learn how strength and power training can help your clients boost production of the hormones that many consider to be the “fountain of youth.”

David Crump, Owner of Spark Fitness and a business consultant, discusses the importance of utilizing systems to improve the customer experience.

Ankle sprains are an extremely common injury of both sports and everyday life. In the post-rehabilitation setting, it is important to first identify and then address deficits in ankle, hip, and knee range of motion and strength.

There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

Some positions within the fitness industry can be tricky to classify. This article helps businesses decipher the difference between a hired employee and an independent contracted position.