From the 2021 NSCA’s Coaches Conference, Matthew Ibrahim, Co-Owner, Director of Strength and Conditioning, and Internship Coordinator at TD Athletes Edge, discusses how to help athletes develop the skills necessary to build the brakes in the athletic development process. Other topics covered include how to create a better understanding of the transfer from training in the weight room to sport performance.

Just as any decent coach would not have a client perform a heavy deadlift without first conducting a fitness or movement assessment, a potential facility owner should not move forward without assessing the state of their current business. This article explains three steps for conducting an assessment.

Lawrence Herrera, owner and founder of LH Performance, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about how strong is strong enough, keeping the training simple, and relating to athletes and coaches.

Finding a well-educated and open-minded employee is, in most cases, simply luck of the draw. Instead of hoping for the perfect new hire to come walking through the door, a business owner could try a different technique in which they shed their business owner mindset and transition into a mentorship role. Using an internship program, the mentor can ideally build themselves the near-perfect employee.

In the final stage of the gym opening process everything starts to feel very real. Once a location has been chosen, the next steps are to negotiate and sign a lease, create an opening timeline, and plan the grand opening event for the facility.

Vernon Griffith, co-owner of Virginia High Performance and high school strength and conditioning coach, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about opening Virginia High Performance, transitioning from the military to strength and conditioning, and impacting youth athletics.

Three top personal trainers—Juan Carlos Santana, Robert Linkul, and Chat Williams—discuss “best practices” in the profession of personal training.

At the end of the day, remember one thing: it is all about the member/client experience. Provide your clients with the best member experience and they will stay and continue to pay.

NSCA has a network of volunteer leaders who direct NSCA’s efforts at the state and provincial level. NSCA’s Northwest Regional Coordinator provides oversight and training to local state and provincial directors. Members in the Northwest Region can connect at local and regional events as well as on Facebook to others in this area.

Before opening a facility, fitness professionals should perform the proper due diligence of researching and obtaining all the required documents to legally operate in a given municipality, learn the different types of commercial property, and build an equipment list that is in alignment with their business model.