This article walks personal trainers through how to present a program for the common goals and what to do if the process does not produce a sale.

Developing a program for a general population client requires understanding their movement needs. Expand your training programs by implementing all ten of the major human movement patterns.

This article builds upon a previous article on the potential benefits personal trainers can offer clients by combining both cognitive and physical training.

The National Strength and Conditioning Association (NSCA) is proud to announce the recipients of the organization’s 2024 Career and Service Awards. Given annually, the distinguished Career Awards honor individuals who have made significant contributions to the strength and conditioning community throughout their careers. Additionally, the Service Awards recognize those who have provided exceptional dedication and support to the NSCA’s journals or State and Provincial Director Program. Each winner will be formally recognized at the 2024 NSCA National Conference in Baltimore, MD, this July 10-13.

Adam Fletcher, Head Strength and Conditioning Coach for men’s basketball at the University of Illinois, talks to the NSCA Coaching Program Manager, Eric McMahon, about the impact of the Coaches vs. COVID-19 webinars to support the service community and build the strength and conditioning community. Topics under discussion include his journey from an accounting major to strength coach, how vital it is to get to know the sport coaches, and how he seeks to be a positive role model as he works alongside his wife. Find Adam on Twitter: @Adam_Fletcher41 or Instagram: @coach_fletch | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This article details the rationale for making the eight main movements the foundation of tactical strength and conditioning.

This article builds upon two other client assessment tools (breathing and posture, as seen in Personal Training Quarterly Issues 5.3 and 6.1, respectively) and discusses ways to assess client movement.

The effects of alcohol on athletic performance vary depending on quantity, demographics, and type of exercise, making it difficult to determine specific recommendations. From an athletic performance standpoint, the acute use of alcohol can influence motor skills, hydration status, aerobic performance, as well as aspects of the recovery process.

What does a typical day look like for a sports performance coach? Nicole Shattuck shares her experience working with women’s lacrosse at Duke University, where ample resources fuel athlete outcomes. Start by examining her comprehensive approach to readiness that raises awareness for both athletes and coaches. Guided by data, Nicole uses insights to adapt workouts, manage physical and mental stress, and deepen the athlete-coach relationship. New to lacrosse? Nicole breaks down a detailed needs analysis, outlining workload management for different position groups. Plus, as the Chair of the NSCA Lacrosse Special Interest Group, Nicole provides opportunities for lacrosse professionals to connect. Follow her unique path from a background in business and the private sector to finding her calling in collegiate coaching. Driven by a desire to build a Duke University sport science department, Nicole also recently earned her Certified Performance and Sport Scientist® (CPSS®) credential and reveals how it empowers her relationships with allied health professionals. Connect with Nicole on Instagram at: @nicole_lilia or by email at: nicole.shattuck@duke.edu | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs Join the NSCA Lacrosse Special Interest Group (SIG) online on Facebook, LinkedIn, or Instagram! Plus, get together in person at the Lacrosse SIG Meeting at the 2024 NSCA National Conference in Baltimore, MD. REGISTER NOW at NSCA.com/NSCACon

Strength and conditioning coaches should strive to teach athletes in a way they can understand: by hearing, seeing, and practicing. This article describes some techniques that a coach can use to accomplish this.