This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.

Andy Stocks, Assistant Strength and Conditioning Coach at Augustana University and recently named NSCA Assistant Strength and Conditioning Coach of the Year, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about persevering as a young coach in a tough career field. Topics under discussion include how his weightlifting and powerlifting background help him program for student-athletes and what he envisions his future as a head coach might look like someday. Find Andy on Instagram: @stocksthestrengthcoach or @augiestrength and Twitter: @augiestrength | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

You can’t talk about strength and conditioning without Coach Boyd Epley. Regarded as the “Godfather of Strength and Conditioning,” Epley laid the groundwork for the profession and later founded the NSCA in 1978. His 10 Husker Power Principles, developed at the University of Nebraska, remain a cornerstone in programming and formed the basis of sport-specific training. Emphasizing strength and power, Epley implemented testing and debunked the prevailing belief that weightlifting hindered speed. He recounts his journey with co-hosts Eric McMahon and Jon Jost, chronicling how a pole vault injury and exposure to bodybuilding led him to become the first collegiate strength and conditioning coach. What began with cement bars and paint cans evolved into a fully equipped weight room and impressive lifelong career. Additionally, Epley’s open-door policy — even with his fiercest competitors — helped drive the profession forward. This episode is a must-listen for anyone interested in strength and conditioning history. Explore the University of Nebraska’s Husker Power Principles discussed in this episode. Reach out to Coach Epley by email at boydepley@mac.com. Get in touch with Jon Jost at jonathan.jost@pepsico.com. Find Eric on Instagram @ericmcmahoncscs or LinkedIn @ericmcmahoncscs. This special episode is brought to you in part by Gatorade Performance Partner. Learn more and join their community at GatoradePerformancePartner.com. Want to get involved as an NSCA Volunteer? Discover opportunities to lead and share your expertise at NSCA.com/Volunteer. Applications for many positions open in September and October!

Thadeus Jackson, Assistant Strength and Conditioning Coach of the Green Bay Packers National Football League (NFL) team, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about the importance of a support system in your career. Topics under discussion include the dynamics of working with professional athletes and how strategic data collection can make your organization better. Find Thadeus on LinkedIn: Thadeus Jackson | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Learn about pursuing strength and conditioning roles from father and son, Joe Kenn and Peter Kenn. Joe “Big House” Kenn brings perspectives on program leadership from over 35 years in the strength and conditioning profession. Joe’s son Peter, a recent graduate in the field and Assistant Strength and Conditioning Coach at United States Military Academy West Point, shares his story of learning the profession from a young age with his dad coaching in the National Collegiate Athletic Association (NCAA) and National Football League (NFL). Tune in to hear dinner table conversation, as Joe and Peter connect with NSCA Coaching and Sport Science Program Manager, Eric McMahon, in an episode that bridges coaching generations. Find Joe on Instagram: @bighousepower or Twitter: @bighousepower | Find Peter on Instagram: @peterkenn1 or Twitter: @peterkenn1 | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Hear from Cristi Bartlett, Assistant Athletic Director and Director of Olympic Strength and Conditioning at North Carolina State University, about her path through the professional ranks from student to department head. Bartlett talks to NSCA Coaching and Sport Science Program Manager, Eric McMahon, about making moves in the field, seeking opportunities for growth, the current state of strength and conditioning coach salaries, and other areas that can be improved in the profession. Connect with Cristi on Instagram: @bartlettc42| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This article seeks to explain the differences between males and females in training and adaptations, as well as provide actionable guidelines to improve performance.

Occupational police tests described in the literature can serve as indicators of the occupational performance of their employees. In addition, practitioners in charge of police training should develop and employ obstacle courses composed of critical work tasks, as they may be strongly related to tests of aerobic endurance, strength, muscular endurance, and agility.

Robert Panariello, Chief Clinical Officer with Professional Physical Therapy and the Professional Athletic Performance Center, talks to the National Strength and Conditioning Association (NSCA) Head Strength and Conditioning Coach, Scott Caulfield, about education in the field, being a well-rounded coach to excel or compliment your career, and key things to remember in the strength and conditioning field.

Kayleigh Fournier, now Assistant Director of Strength and Conditioning at Dartmouth College, talks to the former NSCA Head Strength and Conditioning Coach, Scott Caulfield, about her journey from unpaid intern to head strength coach. Topics under discussion include work ethic as a young professional getting into the field, programming for unconventional sports, and diversifying your network of support. Connect with Kayleigh through email: kayleigh.fournier@dartmouth.edu