Establishing a relationship and communicating with your clients in simplified terms that they can understand is a critical aspect of the training process. If you are not taking the time to do this, start now, and it will make the whole experience better for everyone involved.

In this episode of the NSCA Coaching Podcast, we delve into one of the biggest topics in college sports today–Name, Image, and Likeness (NIL). Tune in to learn more about this game-changing development and its implications for college athletes. Hannah Burkhart, a graduate student in Sport Science and Coaching Education at East Tennessee State University (ETSU), shares her experience as a student-athlete and brand ambassador. Eric McMahon, the NSCA Coaching and Sport Science Program Manager, joins her in the discussion to unpack the details of NIL policies, learn about the impact of social media on student-athletes, and uncover potential career benefits of NIL for personal branding. The episode focuses on the journey of the student-athlete towards professional growth. Don't miss out on this crucial discussion–listen now to stay ahead of the curve! Connect with Hannah on Instagram at: @hannaahnichole or LinkedIn: Hannah Burkhart | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

The purpose of this article is to discuss many of the topics that need to be considered before deciding to start a mobile personal training business.

Learn about middle school and high school strength and conditioning from 2022 NSCA Coaches Conference presenter Elton Crochran. Coach “Croc” shares his story about transitioning from collegiate strength and conditioning to his work as the Strength and Conditioning Coordinator at Randolph Field School District in San Antonio, TX. Crochran is currently the Head Strength and Conditioning Coach at Veterans Memorial High School. He talks about his hands-on coaching session from Coaches Conference, as well as developmental milestones across key stages of long-term athlete development. Find “Coach Croc” on Instagram: @ecrock2 or Twitter: @TheCrocShow| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

An organized, science-based, and evidence-based periodized program that is guided by capable and competent professionals is the most efficient and effective way to accomplish the task of returning from a shoulder injury to full active duty. The concepts of periodization paired with evidence-based strength and conditioning interventions provides the framework needed for tactical facilitators to accomplish this task.

Matthew Ibrahim, Co-Owner of TD Athletes Edge, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about using setbacks as a learning opportunity. Topics under discussion include creating a holistic approach to a client’s training by collaborating with other professionals, and the importance of deceleration technique and eccentrics in his programs for skill acquisition. Find Matthew on Instagram: @matthewibrahim_ | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Mary Kate Feit, Assistant Professor and Associate Director of Strength and Conditioning at Springfield College, and Adam Feit, Coordinator of Physical and Mental Performance at Springfield College and Assistant Director of Performance Nutrition at Precision Nutrition, talk to the NSCA Coaching Program Manager, Eric McMahon, about being a married couple in the world of strength and conditioning. Topics under discussion include the unique positions they hold at Springfield College, how becoming parents has changed their perspective on coaching, and why diversity is so important for the future of the field. Connect with Mary Kate via email: mfeit@springfield.edu | Find Adam on Twitter: @Adam_Feit or Instagram @aefeit | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

In today's National Football League (NFL) world, teams are always on the lookout for the best talent. That is why strength and conditioning coaches are crucial in optimizing a prospect's value. This special episode of the NSCA Coaching Podcast features NFL Combine expert, Bryan McCall, sharing details of coaching process leading up to the event. The conversation includes co-hosts Eric McMahon, the NSCA Coaching Program Manager, and Gatorade Team Sports Manager, Jon Jost. You will hear Coach McCall credit Coach Jost as an early career mentor and emphasize the importance of mentorship for all coaches. Learn how to make a successful year-round business of strength and conditioning and advance your coaching career with an entrepreneurial mindset. You can reach Coach McCall on Instagram: @justbmac_ or Twitter: @just_BryanM | Email Jon at: jonathan.jost@pepsico.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs To learn more and join the Gatorade Performance Partner Community, visit GatoradePerformancePartner.com.

This article provides guidance for women on the steps involved in an academic career, including earning graduate and terminal degrees and obtaining tenure and promotions at universities.

Once strength and conditioning coaches have a better understanding of some of the differences between coaching and training philosophy, they can build their coaching philosophy and ensure it is a combination of both the “why” and “how.”