Chris Morris, Director or Performance Science at the University of Kentucky, talks to the NSCA Coaching Program Manager, Eric McMahon, about the importance of capturing athlete readiness through data and technology. Topics under discussion include Dr. Morris’s time as a University of Kentucky football player turned PhD student, how sports science is critical to understanding athlete’s capacities on a much deeper view, and developing interpersonal relationships with athletes to create trust and buy-in. Find Dr. Morris on Twitter: @CMorrisPhD | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This excerpt breaks down the optimal positions of the body during acceleration and deceleration.

By understanding the differences between features, benefits, and results, along with how they impact current or potential clients, personal trainers can separate themselves from the rest of the pack and ensure long-term success of their business.

This article examines how training the core and performance are connected. This article seeks to help propose how to best use the literature to maximize understanding and use of the current concepts.

Strength and conditioning professionals who incorporate a properly designed and supervised training program can help their young athletes train, compete, and reduce the likelihood of injury.

This article will review available information about pulsed electromagnetic field (PEMF) therapy and practical applications that could be adopted by strength and conditioning coaches.

This article is a review of the research relating to the tactical population from presentations and research from the 65th Annual Meeting of the American College of Sports Medicine (ACSM).

An organized, science-based, and evidence-based periodized program that is guided by capable and competent professionals is the most efficient and effective way to accomplish the task of returning from a shoulder injury to full active duty. The concepts of periodization paired with evidence-based strength and conditioning interventions provides the framework needed for tactical facilitators to accomplish this task.

Before opening a facility, fitness professionals should perform the proper due diligence of researching and obtaining all the required documents to legally operate in a given municipality, learn the different types of commercial property, and build an equipment list that is in alignment with their business model.