In this episode with Associate Head Coach of Athletic Performance, Anna Craig, you will learn how “Annual Strategic Planning” improves the professionalism and unity of the University of Texas (UT) Olympic Strength and Conditioning Department. Craig shares her coaching philosophy and talks about the role of mentors during her tenure at UT with NSCA Coaching and Sport Science Program Manager, Eric McMahon. This episode stresses the importance of building autonomy in student-athletes and having humility to effectively manage staff dynamics within collegiate strength and conditioning. Learn about how Craig’s off-campus work, coaching in the private sector, allows her to grow professionally. Tune in for some useful tips on staff and facility management. Connect with Anna on Instagram at: @annaecraig or by email at: anna.craig@utexas.edu| Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs

Autumn Lockwood knows football. As the daughter of a collegiate football coach, she’s been attending games and “breathing football” since she was born. Now, she holds a highly coveted full-time position as an Associate Performance Coach for the National Football League (NFL) Philadelphia Eagles. But this was not always her plan. Follow her unique professional path, from a criminal justice major and aspiring Alcohol, Tobacco, and Firearms (ATF) special agent to coaching at football’s highest level. Learn how the Philadelphia Eagles cultivate a championship culture through never-ending development, strategic staffing, and sport science initiatives. She recounts how mentorship, building a village, and networking enabled her successful career switch. Lockwood and McMahon also discuss coaching challenges and ways the NSCA can push the profession forward through diverse collaboration, uncomfortable conversations, and deeper in-person connections. They conclude by breaking down the calendar training year, key performance indicators, and athlete profiling in professional football. Connect with Autumn via Instagram: @autumnlockwood, LinkedIn: @autumn-lockwood, or email: alockwood@eagles.nfl.com | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs Love football? Join your fellow professionals in the NSCA Football Special Interest Group! This episode discusses the intangible rewards of volunteering, like opening career doors and making connections. Want to get involved? Check out NSCA.com/Volunteer for opportunities.

Nicole Rodriguez always knew she wanted to pursue strength and conditioning, but the extent of her journey — spanning 44 countries and the Paris 2024 Olympic Games — is nothing short of inspiring. During her time at Mike Boyle Strength and Conditioning, Rodriguez recognized the value of experience and environment, later joining the EXOS International Program to coach globally. Eager to test her skills and help standardize coaching education, she sought out developing countries to advance their sport infrastructure. Rodriguez outlines key differences between U.S. and European approaches: while the U.S. excels in strength methodology, Europe enhances sport-specific application through tactical periodization. Additionally, she highlights Europe’s emphasis on rehabilitation and an “inverse relationship” between time in the weight room versus pitch-side with sport coaches. Rodriguez also describes her work with Poland’s Ministry of Sport and Tourism to pursue NSCA Global Chapter status, aligning with her passion for improving strength and conditioning education and implementation worldwide. Connect with Nicole by email: nicole@coachnicolerodriguez.com and online at: coachnicolerodriguez.com | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Learn more about NSCA international programs mentioned in the episode at NSCA.com/Global.

Duncan French, Vice President of Performance at UFC Performance Institute, and Bo Sandoval, Director of Strength and Conditioning, talk to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about how they holistically support around 570 Ultimate Fighting Championship (UFC) athletes and push the boundaries of the UFC Performance Institute in Las Vegas. Topics under discussion include staying open to new ideas and perspectives, being adaptable as a coach, and the different ways they support their athletes. Find Duncan on Twitter: @DuncanFrench or Instagram: @dr_duncan_french | Find Bo on Twitter: @olystrength or Instagram: @bo.sandoval | Find Scott on Instagram: @coachcaulfield

Brett Bartholomew, keynote speaker, performance coach and consultant, best-selling author, and Founder of Art of Coaching™, talks to the NSCA Coaching Program Manager, Eric McMahon, about the importance of communication as a foundation of coaching, understanding the messy realities of leadership, and how reflection can help the profession grow. Find Brett on Instagram: @coach_brettb or Twitter: @Coach_BrettB | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Thrown into the fire — that is how Jeanne Rankin learned, and it’s how she’s developing her athletes and interns at Coastal Carolina University. Rankin reveals how trust is what drives buy-in, performance, and success; without it, even the best program is just a piece of paper. She breaks down some of strength and conditioning’s toughest realities — long hours, relentless demands, and work-life challenges — which require strategic approaches across career stages. A process-oriented coach, Rankin shares practical strategies for setting boundaries, maximizing efficiency, and avoiding burnout when 70-hr workweeks are common. She also delivers real-world insights on career longevity, professional growth, and adapting to an evolving industry. With salary conversations, career sustainability, and the future of collegiate strength and conditioning on the table, Rankin brings an unfiltered, solutions-driven perspective. Whether you are just starting out or an experienced professional, this episode delivers straight talk on what it takes to succeed long-term. Connect with Jeanne on Instagram: @thegingerguns or by email at: jrankin@coastal.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Check out the 2022 NSCA Salary Survey discussed in this episode and watch for 2025 NSCA Salary Survey results coming soon. Additionally, find actionable strategies to support a raise request in the NSCA’s new article, “How to Ask for a Raise in Strength & Conditioning.” Read the NSCA’s proposal to the United States Bureau of Labor Statistics (BLS) to recognize “strength and conditioning coach” as a detailed occupation in their classification system.

Paul Comfort, program leader for the Master’s degree in Strength and Conditioning at the University of Salford, talks to the NSCA Coaching Program Manager, Eric McMahon, about his desire to continuously learn through practical application and research in the field. Topics under discussion include creating the post graduate program for the University of Salford, being a founding member of the United Kingdom Strength and Conditioning Association (UKSCA), and the complexities of technology in the weight room. Find Paul on Twitter: @PaulComfort1975 or Instagram: @PaulComfort1975 | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Matt Wenning a renowned power lifter and strength and conditioning coach who has over 12,000 hours of experience as a Division I college strength coach in a variety of sports, including football, track and field, swimming, baseball, as well as United States Army Rangers, firefighters, triathletes, and general populations. Matt talks to the NSCA’s Head Strength and Conditioning Coach, Scott Caulfield. Matt’s discusses the obstacles he had to go through both academically (undergrad and grad school) and physically (powerlifting) to get where he is today.