Framing of the personal trainer-client relationship sets the stage for future success, and it all starts with the personal trainer’s approach. Learn how to give clients the right information at the right time, and in a way that will resonate with them.

This episode unites strength and conditioning perspectives across three continents. David Joyce and Dan Lewindon, the co-editors of High-Performance Training for Sports, discuss their new book, including the high-caliber list of expert contributors from around the world. Discussion centers on the expansion of performance environments to include new perspectives, and the increased need for professional collaboration to deliver maximally effective training programs. Learn about “Zombie Killers,” as Joyce and Lewindon share with NSCA Coaching and Sport Science Program Manager, Eric McMahon, in an episode that provides insight into everyday coaching practices. Find David on Twitter: @DavidGJoyce | Find Dan on Twitter: @DanLewindon | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Consumption of dietary protein by athletes is a common intervention to maximize gains in muscle and strength, and to improve body composition. The purpose of this article is to analyze the current research on the optimal amount of dietary protein for resistance training athletes.

This article discusses the effects of an increase or decrease in meal frequency, specifically in regards to metabolic rate and body fat loss.

For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.

Protein is a staple in the diet of resistance training individuals looking to maximize strength and hypertrophy adaptations. This article reviews the quality of plant-based and animal-based proteins, and what proteins are right on an individual basis.

Competence, autonomy, and relatedness are three keys to promoting a more intrinsically motivated athlete. These components can be combined in nearly limitless ways, which is especially important for the long basketball season.

This article provides methods used by tactical facilitators, related research articles, and professional interviews to demonstrate how physical conditioning facilitates the transition from practice to duty for service members, including law enforcement and fire and rescue personnel.

Personal trainers and strength and conditioning coaches around the world are the frontline and display of any fitness facility. Common issues, such as sales techniques and member interaction/experience, can be qualities that are developed over time through employee education.

This article highlights the scientific evidence on exercises like the seated leg extension, leg curl, and adduction machines to highlight their potential benefits on enhanced performance and potentially reducing injury risk.