There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

Hunter Schurrer, Contracted Human Performance Specialist for Fort Lewis Washington 1st Special Forces Group talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about Coach Schurrer’s experience working with collegiate athletes, his mentors at the beginning of his S&C career, and his transition from D1 athletics to Tactical Strength and Conditioning. Topics under discussion include coaching colligate athletes, transitioning to the tactical setting, and training special forces groups.

Chronic fatigue, stress, sleep deprivation, unhealthy diets, and pain can be commonplace in most departments. The tactical facilitator should try to keep their action plans simple and achievable to help prevent injuries and optimize performance.

This article explores the process and reasoning behind integrating an athletic trainer within a fire department to provide clinical care and injury prevention protocols.

Dr. Sara Erdner, author of “Dear Coach: What I Wish I Could Have Told You, Letters from Your Athletes,” talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about the coach-athlete relationship. Topics under discussion include coaching education, giving athletes a platform to be heard, and what truly builds mental toughness and resiliency. Find Dr. Erdner on Twitter: @doc_serdner | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This article discusses the impact and importance of resistance training with kids on their mental and physiological health and well-being.

John Mata writes about his experience as a Tactical Strength and Conditioning Facilitator® (TSAC-F®) and his opportunity to be part of a pilot program directed by United States Army Forces Command (FORSCOM).

Mike Snowden, University of Alabama Men’s Basketball Strength Coach, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about having a genuine relationship with head sport coaches. Topics under discussion include building players into the program, creating buy-in, and embracing new and unique career opportunities. Find Mike on Instagram: @mike__snowden or Twitter: @Mike__Snowden | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

To build a successful business and reputation, personal trainers must do more than get their clients physical results; they must also create a positive experience. That experience must be inviting, engaging, and consistent if personal trainers want to make a real impact on their community and bottom line.

Richard Howell, Head Strength and Conditioning Coach for the Indianapolis Colts National Football League (NFL) team, talks to the NSCA Coaching Program Manager, Eric McMahon, about his impressive 21 years with the organization. Topics under discussion include going from pre-medical to strength coach, building relationships with athletes and staff members, and how technology provides hard numbers for sport coaches to understand stress management. Connect with Richard through email: Richard.howell@colts.nfl.net | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs