If you are struggling to generate sales via social media, it might be time to look at email marketing for the best bang for your buck. In this session from the NSCA’s 2016 Personal Trainers Conference, Sol Orwell explains the differences between social media and email for marketing purposes, how email marketing works to build up buy-in and trust, and how to collect email addresses from your existing audience.

Steve Hess, Chief Performance Officer at Panorama Orthopedics and Spine Center, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about creating buy-in with sport coaches and athletes, becoming one of the first National Basketball Association (NBA) strength and conditioning coaches, and staying current in an ever-changing field.

This article provides guidance for women on the steps involved in an academic career, including earning graduate and terminal degrees and obtaining tenure and promotions at universities.

Just as any decent coach would not have a client perform a heavy deadlift without first conducting a fitness or movement assessment, a potential facility owner should not move forward without assessing the state of their current business. This article explains three steps for conducting an assessment.

Darnell Clark, Director of Strength and Conditioning at Charlotte Country Day School in Charlotte, NC, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about his path to becoming a high school strength and conditioning coach, the structure of his high school (Charlotte Country Day) strength and conditioning program, and giving back to the industry.

This article presents general information suggesting physical training as a means for improving cognitive fitness.

A problem facing personal trainers is the lack of awareness needed to work with clients who suffer from attention deficit hyperactivity disorder (ADHD). This article aims to bring awareness of the symptoms of ADHD to personal trainers, discuss how they potentially affect training of various clients, and present programing considerations for training clients with ADHD.

Hear an international perspective on the strength and conditioning field from Marcus Svensson, a Swedish National, who currently works in professional soccer with the Al Arabi Sports Club in the Qatar Stars League. This episode shares insights about access to NSCA resources from outside of North America, training strategies for soccer, and the importance of developing adaptability among strength and conditioning coaches. Tune in to expand your professional horizons as part of a global strength and conditioning community. You can also email Marcus at johanmarcussvensson@gmail.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

While social media can serve as an efficient business tool, it can also complicate the legal rights of the entrepreneurs who use them. This article focuses on three specific—and perhaps surprising—ways in which social media can alter the employment rights of fitness professionals and the gyms they work for.

This article gives readers a personal insight into the qualities that a successful and credible personal trainer should have.