There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

The purpose of this article is to compare the effects of quarter, parallel, and full depth squats on muscle activity, joint stress, athletic abilities, and potential injury risks for the consideration of all strength and conditioning professionals.

This article describes the transition from the Army Physical Fitness Test (APFT) to the Army Combat Fitness Test (ACFT), as well as the detailed events that make the ACFT.

This article serves to educate strength and conditioning coaches on the influence exercise can have on the various hormonal pathways that are impacted by polycystic ovarian syndrome (PCOS), including insulin resistance, cortisol, testosterone, follicle-stimulating, and luteinizing hormones.

The purpose of this article is to provide clarity and give an overview of sports burnout as it pertains to both athletes and coaches.

The purpose of this article is to identify considerations that are to be taken into account when designing and implementing an annual training program for firefighters, as well as to discuss strategies for implementation.

This article details the rationale for making the eight main movements the foundation of tactical strength and conditioning.

Paul Comfort, program leader for the Master’s degree in Strength and Conditioning at the University of Salford, talks to the NSCA Coaching Program Manager, Eric McMahon, about his desire to continuously learn through practical application and research in the field. Topics under discussion include creating the post graduate program for the University of Salford, being a founding member of the United Kingdom Strength and Conditioning Association (UKSCA), and the complexities of technology in the weight room. Find Paul on Twitter: @PaulComfort1975 or Instagram: @PaulComfort1975 | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

In this article, three outstanding fitness professionals share their thoughts and experiences on the importance of communication in the personal training field.

This article aims to provide a good understanding of sleep health and the way it affects high performance populations.