Coaches can also benefit from understanding the concepts of positive and negative reinforcement and positive and negative punishment as they relate to motivation. Although coaches use a mixture of both reward and punishment, using rewards and a positive approach is arguably the best approach because it focuses on what athletes should do and what they did right.

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This article demonstrates how strength and conditioning coaches can coach power through non-traditional weightlifting exercises that can be taught quickly, to large groups, with less extensive technique correction.

Boyd Epley, founder of the National Strength and Conditioning Association (NSCA) and one of the most decorated strength coaches of all time, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about how the NSCA was founded, how Coach Epley talked Nebraska into letting him weight train all football athletes (most of whom never lifted before), and growing the profession for female strength and conditioning coaches.

Matthew Van Dyke, Assistant Strength and Conditioning Coach at the University of Denver, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about professional development, working as part of a comprehensive sports performance team, and developing additional knowledge in the field.

NSCA Coach provides valuable takeaways for every level of strength and conditioning coach through quarterly, electronic issues. You can find scientifically based articles specific to a wide variety of your athletes’ needs with Nutrition, Programming, and Youth columns. You must be a member of the NSCA to access NSCA Coach.

Kelly Dormandy, Assistant Athletics Director for Sports Performance at Loyola Marymount University and Head Strength Coach for the Los Angeles Sparks Women’s National Basketball Association (WNBA) team, talks to the NSCA Coaching Program Manager, Eric McMahon, about championship culture. Topics under discussion include constantly seeking new challenges, training WNBA athletes, and being proactive about networking in the field. Find Kelly on Instagram: @kdormandy | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This article presents general information suggesting physical training as a means for improving cognitive fitness.

There are inherent challenges to designing training programs for firefighters, Mark Abel says in this member-only lecture from the 2014 TSAC Conference. Join Mark as he provides valuable insight into programming for these tactical athletes, including appropriate periodization and training strategies that address these challenges.