This section from the book, Developing Endurance, gives an overview of how to plan and develop a program for endurance athletes by following four steps.

Hear from iconic strength and conditioning coach Tommy Moffitt as he debriefs on important lessons learned over a 34-year collegiate coaching career. Moffitt shares his perspective on the importance of training weightlifting movements, with NSCA Coaching and Sport Science Program Manager, Eric McMahon, and how these methods became an important element of “LSU Way” over an impressive two decades at the University. Topics include the development of young coaches, advice for landing an internship, and shared challenges we face in the strength and conditioning profession. In addition, Moffitt shares a new project he is currently working, the “Moffitt Method”, a new strength and conditioning and education service founded in 2022. Reach out to Tommy on Instagram: @tommymoffitt, Twitter: @TommyMoffitt, or by email at tommymoffitt5@gmail.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.

Studio owners or aspiring owners can leverage current or emerging trends to grow (or start) their business, and better understand the fitness landscape to gain a competitive advantage.

This article reviews the basics of the Olympic lifts, including strength base, skill transfer, snatch progressions, and clean and jerk progressions. This article also covers several suggested practices for strength and conditioning coaches to fine-tune and progress learning and coaching of the lifts.

Contracted Human Performance and Optimization Coach of 2nd Ranger Battalion, 75th Ranger Regimen Jeff Carroll talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about his start in the field of strength and conditioning and his transition from professional athletes to a tactical population and setting. Topics under discussion include: Carroll’s career path, coaching professional athletes, transitioning to tactical strength and conditioning, and the future of tactical strength and conditioning.

Casey Kramer, Assistant Strength Coach for the Chicago Bears National Football League (NFL) team, talks to the NSCA Coaching Program Manager, Eric McMahon, about working with tactical, Olympic sport, and professional football athletes. Topics under discussion include advice for young coaches, scheduling strength and conditioning sessions in the NFL calendar, and different qualities coaches should seek to have outside of the weight room. Find Casey on Instagram: @caseykramer12| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

By adhering to the basic principles of training, including progressive overload, periodization, and a safe lifting environment, the bilateral deficit can be improved by the amalgamation of unilateral force production, maximal effort, and repeated effort training.

Just as any decent coach would not have a client perform a heavy deadlift without first conducting a fitness or movement assessment, a potential facility owner should not move forward without assessing the state of their current business. This article explains three steps for conducting an assessment.