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(329 found)

Leveraging the Trends in the Fitness Studio/Gym Community

January 1, 2015

Article Members Only

Studio owners or aspiring owners can leverage current or emerging trends to grow (or start) their business, and better understand the fitness landscape to gain a competitive advantage.

Personal trainers Organization and Administration fitness studio personal training business personal training

Understanding Risk Management as a Fitness Professional

June 1, 2017

Article

There's risk in every business, but fitness professionals can often face higher risk than most. While personal trainer insurance can offer solid protection, fitness professionals can best protect themselves by understanding the fundamentals of risk management as they apply within the realm of sports and fitness. In this article, global insurance firm Integro Entertainment & Sports offers tips on how to best protect yourself and your business, defines common insurance terms, and provides an overview to understanding insurance conditions.

Coaches Exercise Science Professional liability insurance CPI personal training insurance insurance risk management Entertainment and Sports Insurance eXperts ESIX personal trainer insurance

Fitness Marketing Foundations—The Basics and How to Implement Them Effectively

August 26, 2019

Article Members Only

This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.

Personal trainers Professional Development Business Marketing Networking Social Media Action Plan

Adapting to the Digital Transformation of the Fitness Industry

October 15, 2021

Article Members Only

This article presents advice on how personal trainers can step up their digital footprint and be successful in unprecedented times.

Personal trainers Professional Development Fitness Industry Personal Training Clients

Automation Technology for Growth and Freedom

April 1, 2016

Article Members Only

A constant long-term mindset of system improvement, although often time consuming at first, will pay big dividends in the long run. All of this is done with the intent of spending more time on what truly matters: making money by helping people and changing lives.

Personal trainers Organization and Administration business development personal training

Developing Your Simple Personal Training Marketing Plan

June 1, 2017

Article Members Only

There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

Personal trainers Organization and Administration Professional Development PTQ Marketing personal training NSCA-CPT

How to Improve Your Sales Skills and Get More Clients without Compromising Your Values

June 1, 2017

Video Members Only

If you want to have control of your earning potential as a personal trainer, it is important to master the art of the sale. With the help of this sales process and closing system, you will be able to confidently close more sales and help more clients.

Personal trainers Organization and Administration Professional Development PTQ personal trainining sales

Coaching and Training in a Multicultural Environment

July 31, 2015

Video Members Only

C. Keith Harrison, Associate Program Director and Associate Professor of Sport Business Management for the University of Central Florida, talks at the 2015 National Conference about coaching and training in a multicultural environment. Harrison discusses his background and diversity in society, and engages the audience on diversity within the coaching and training environment.

Coaches Program design Organization and Administration strength and conditioning coach jobs strength coach jobs strength and conditioning jobs conditioning jobs diversity in strength and conditioning ;diversity in strength and

What it Takes to Survive and Thrive as a Fitness Studio Owner

July 1, 2016

Article Members Only

It is no secret that it takes a lot to differentiate yourself in today’s competitive market. But what does it truly take for a fitness studio owner to thrive in this industry? What are the strategies necessary to deploy that get you to the next level?

Personal trainers Organization and Administration NSCA-CPT small business Fitness studio

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