This episode unites strength and conditioning perspectives across three continents. David Joyce and Dan Lewindon, the co-editors of High-Performance Training for Sports, discuss their new book, including the high-caliber list of expert contributors from around the world. Discussion centers on the expansion of performance environments to include new perspectives, and the increased need for professional collaboration to deliver maximally effective training programs. Learn about “Zombie Killers,” as Joyce and Lewindon share with NSCA Coaching and Sport Science Program Manager, Eric McMahon, in an episode that provides insight into everyday coaching practices. Find David on Twitter: @DavidGJoyce | Find Dan on Twitter: @DanLewindon | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.

By reviewing this simplified process of obtaining a client’s health history and physician release, designing an exercise routine with modified exercises, and providing exercises for paid clients versus general members, NSCA-CPTs can be confident prescribing a routine for those who suffer from chronic or temporary health issues.

To assist future personal training entrepreneurs in preparing for the next step in their careers, this article focuses on four facility design components that every studio or small gym should address before opening the doors.

This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.

Martin Rooney, Head Coach of Training for Warriors, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about defining a coach, balancing the coaching lifestyle, and myths and misconceptions about opening a gym.

Cory Kennedy, Head Strength and Conditioning Coach at the Institut National du Sport du Québec in Montreal, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about the importance of monitoring athletes and the equipment used to keep track of their well-being.

Julia Ladewski presents, "Private vs. Public Strength Coaching"

The NSCA provides career-focused benefit videos designed to help members gain expert insight, knowledge and tips to help further their careers.Jamie Aslin presents, "Health and Fitness Careers in Corporate Wellness"

There is growing momentum in the modernization of law enforcement (and other tactical populations) to integrate industry and academic institutions into modernization plans. Tactical Strength and Conditioning Facilitators® (TSAC-F®) can contribute to this collaboration.