One of the most important elements of running a fitness studio, no matter the discipline or the size, is understanding the competitive landscape. Gaining a key perspective on what is happening not only in the market, but also in the fitness industry as a whole, can provide owners and managers with the insight necessary to uncover the data and trends for their business to thrive.

One the fastest growing trends in the fitness industry over recent years has been the increase of personal training studios. Learn how to identify the varied services that can be offered at the personal training studio, and how to promote and sell in a layered pricing format.

Gary Boros, Assistant Sport Performance Coach at the University of Denver, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about being flexible in your programming and with your staff, not always grinding your athletes into the ground, and the need to learn from others.

Megan Evans, Assistant Director of Strength and Conditioning for Olympic Sports at Virginia Tech, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about the journey from student-athlete to assistant director.

Katie Fowler, from the University of South Carolina, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about being part of a National Championship team/culture, successful intern qualities, being a female strength and conditioning coach in a male dominated profession, and the influence of data in strength and conditioning.

John Hofman speaks at the 2014 NSCA National Conference about being a tactical facilitator in firefighting.

Using Academia to Advance Your Strength and Conditioning Career

The NSCA provides career-focused benefit videos designed to help members gain expert insight, knowledge and tips to help further their careers.

Connect with a young researcher and coach on exploring strength and power topics within elite sport, including a deep dive into velocity-based training. This episode features Dr. Jonathon Weakley, of Australian Catholic University and Leeds Beckett University, discussing his path from growing up in New Zealand, working and studying in the United Kingdom, and performing coaching-centric research with athletes in Australia. Listen in as “Jono” connects with Eric McMahon, the NSCA Coaching and Sport Science Program Manager, on uses of weight room technology, providing appropriate coaching feedback to support athletic performance, and the global strength and conditioning and sport science landscape. This episode mentions the following research papers from NSCA journals: Weakley, J, Mann, B, Banyard, H, McLaren, S, Scott, T, and Garcia-Ramos, A. Velocity-Based Training: From Theory to Application, Strength and Conditioning Journal (43)4: 31-49, 2021 Weakley, J, Wilson, K, Till, K, Banyard, H, Dyson, J, Phibbs, P, Read, D, and Jones, B. Show Me, Tell Me, Encourage Me: The Effect of Different Forms of Feedback on Resistance Training Performance, Journal of Strength and Conditioning Research 34(11), 3157-3163, 2020 Find Jon on Twitter: @JonathonWeakle1 | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

NSCA has a network of volunteer leaders who direct NSCA’s efforts at the state level. NSCA’s Southwest Regional Coordinator provides oversight and training to local state directors. Members in the Southwest Region can connect at local and regional events as well as on Facebook to others in this area.