If the strength and conditioning field largely keeps to itself, or the knowledge base is not seen to transcend the training facility, it seems reasonable to think that this will present a problem for strength and conditioning coaches. This article examines some actions strength and conditioning coaches can take to increase the awareness of the good work they do on a daily basis.

Once strength and conditioning coaches have a better understanding of some of the differences between coaching and training philosophy, they can build their coaching philosophy and ensure it is a combination of both the “why” and “how.”

What does LTAD mean and how can parents get more involved with their child’s athletic development? Rick Howard provides an overview of youth development, important concepts to understand, ways to impact physical development, signs of overtraining, and further resources that are a great refresher for coaches and can be passed onto parents.

One of the most important elements of running a fitness studio, no matter the discipline or the size, is understanding the competitive landscape. Gaining a key perspective on what is happening not only in the market, but also in the fitness industry as a whole, can provide owners and managers with the insight necessary to uncover the data and trends for their business to thrive.

This article will highlight an intervention involving mental skills training and virtual reality (VR) to address acrophobia with this population.

Part 2 of this article series explores the possible benefits of mindful meditation for coach development as well as how it can improve reflective practice and the coach-athlete relationship.

Beyond the programming, exercise technique, and human physiology, it is also important to create a customized system for sales success. Re-framing the purpose of the sales presentation in the proper light and creating a customized system that will allow a fitness professional to sell their services with integrity can allow them to help more clients.

This article briefly describes how individuals can have the same training program, but have large fluctuations in the adaptation responses due to genetic and life style factors.

Personal trainers and strength and conditioning coaches around the world are the frontline and display of any fitness facility. Common issues, such as sales techniques and member interaction/experience, can be qualities that are developed over time through employee education.

This article focuses on providing first-hand insight into the alternative licensure program (ALP) route from a current coach in the field.