This article discusses the importance of a strength coach in their institutions and how to effectively design and implement program mission, vision, and core values.
By examining a practical approach to programming fundamentals based on a needs analysis and training objectives relative to the program, a foundational plan can be laid that may lead not only to the appropriate progression of a given officer but also to the mutual satisfaction of the trainer and trainee alike.
In the final part of this four-part series on proper movement, the author recommends that the US Marine Corps screen the movement quality of each Marine and educate them on how to move correctly in order to reduce the risk of injury.
TSAC FacilitatorsExercise TechniqueProgram designHIITmovement assessmentfitness for Marinesinjury prevention
The purpose of this article is to provide some actionable topics for communication that can increase the frequency and effectiveness of communication for strength coaches with their sport coaches.
Strength and conditioning coaches should strive to teach athletes in a way they can understand: by hearing, seeing, and practicing. This article describes some techniques that a coach can use to accomplish this.
CoachesExercise TechniqueProgram designyouth athletic trainingyouth athletesmotivational toolsYouth training guidelineshow to motivate childrenhs-coaching
This article is a personal perspective that focuses on methods that can be used to establish confidence in the performance program in non-traditional environments.
In this article, renowned fitness expert Brandi Binkley provides an overview of the personal training industry; including where it was, where it is, and where it is going.
Personal trainersProfessional DevelopmentPersonal TrainingPersonal Trainer Certificationpersonal training online
This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.
Personal trainersProfessional DevelopmentBusinessMarketingNetworkingSocial MediaAction Plan
For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.
Personal trainersOrganization and Administrationpersonal training businesspersonal training careerhow to grow my personal training businesshow to become a certified personal trainerhow to become a personal trainerpersonal trainersPersonal training