This article highlights some of the benefits, components, and training methods involved with time-efficient training.

There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

This article is a personal perspective of creating and providing a fitness assessment and resistance training program from scratch to a large law enforcement organization.

This article builds upon a previous article on the potential benefits personal trainers can offer clients by combining both cognitive and physical training.

With the rapid development of technology, the daily demands for physical activity are significantly reduced. This article details four distinct phases for personal trainers to implement when working with clients coming from sedentary lifestyles.

Beyond the programming, exercise technique, and human physiology, it is also important to create a customized system for sales success. Re-framing the purpose of the sales presentation in the proper light and creating a customized system that will allow a fitness professional to sell their services with integrity can allow them to help more clients.