For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.

This article explains Fartlek training as well as how it can be programmed and individualized for different clients.

Creating life changing experiences takes time and does not often happen overnight. Sometimes it can be one mind-blowing experience but more often than not it is a series of great experiences delivered over a period of time that leads clients to settle on a fitness home and become raving fans.

This article examines potential reasons why the “specialist” personal trainer may be able to thrive over the “one-stop shop” personal trainer.

This article discusses using the principle of specificity as an important component in tactical training programs to enhance performance, decrease injuries, and improve functional longevity of a tactical athlete.

David Crump describes how semi-private training can be an effective model for some studio and small gym owners to continue to grow their business and reach individuals.

NSCA-Certified Personal Trainers® (NSCA-CPT)® are health/fitness professionals who use an individualized approach to train clients for the primary goal of improving their personal health and fitness. Learn more about becoming a certified personal trainer with the NSCA's CPT certification! Visit NSCA.com for information on personal trainer jobs, personal training certifications, personal trainer insurance and continuing education as you pursue one of the best personal trainer certifications.

While a basic fitness assessment will always be a part of a comprehensive client assessment, there is an array of more sophisticated tests and measures that are available to the personal trainer today.

John Mata writes about his experience as a Tactical Strength and Conditioning Facilitator® (TSAC-F®) and his opportunity to be part of a pilot program directed by United States Army Forces Command (FORSCOM).

This article discusses the balance between muscle protein synthesis (MPS) and muscle protein breakdown (MPB) to help individuals better achieve their goals in muscle hypertrophy.