The purpose of this article is to explore some phrases that strength and conditioning coaches may hear or behaviors they may witness, and provide some direction to identify which allied healthcare and performance professionals may need to get involved to best help the strength and conditioning coach and athlete elevate their performance.

This article describes how introduction of evidence-based practices requires today’s fitness professional to raise the bar of his or her education and analytical experience by actively and consistently using techniques of research in order to perform their job as a fitness professional.

Establishing a relationship and communicating with your clients in simplified terms that they can understand is a critical aspect of the training process. If you are not taking the time to do this, start now, and it will make the whole experience better for everyone involved.

Congratulations to the 2020 NSCA Award Winners!

Matt Frakes, Director of Sports Nutrition at Notre Dame Athletics, and Bryan Doo, former Head Strength and Conditioning Coach of the Boston Celtics National Basketball Association (NBA) team and owner of Optimal Fitness, join as guests with the NSCA Coaching and Sport Science Program Manager, Eric McMahon. Also returning is guest co-host Jon Jost, a 27-year veteran college strength and conditioning coach and the Team Sports Manager for Gatorade. This Gatorade Performance Partner Special Episode highlights the value of being an inclusive leader; the current level of support for diversity, equity, and inclusion (DEI) initiatives across the performance community; and how to foster inclusivity within your programs. Find Matt on Twitter: @SuperiorFrakes or Instagram: @superiorfrakes | Find Bryan on Twitter: @bdoo22 or Instagram: @bdoostrength | Find Jon via email: jonathan.jost@pepsico.com | Find Jon on Twitter/Instagram/Facebook: | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Hear an international perspective on the strength and conditioning field from Marcus Svensson, a Swedish National, who currently works in professional soccer with the Al Arabi Sports Club in the Qatar Stars League. This episode shares insights about access to NSCA resources from outside of North America, training strategies for soccer, and the importance of developing adaptability among strength and conditioning coaches. Tune in to expand your professional horizons as part of a global strength and conditioning community. You can also email Marcus at johanmarcussvensson@gmail.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Chris Morris, Director or Performance Science at the University of Kentucky, talks to the NSCA Coaching Program Manager, Eric McMahon, about the importance of capturing athlete readiness through data and technology. Topics under discussion include Dr. Morris’s time as a University of Kentucky football player turned PhD student, how sports science is critical to understanding athlete’s capacities on a much deeper view, and developing interpersonal relationships with athletes to create trust and buy-in. Find Dr. Morris on Twitter: @CMorrisPhD | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Hear from the 2023 NSCA Assistant College Coach of the Year, Gary Calcagno, from Oklahoma State University. In this episode, Calcagno shares highlights from a more than 30-year strength and conditioning career and how being resourceful as a once aspiring coach prepared him for lasting professional success with NSCA Coaching and Sport Science Program Manager, Eric McMahon. Calcagno also discusses his long history with the NSCA, recent areas of progress across the profession, and the role of quality leadership in managing a successful strength and conditioning program. You can reach Gary by email at gary.calcagno@okstate.edu | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

In this special Season 4 podcast kick-off, NSCA’s Tactical Program Manager, Nate Palin, introduces the new NSCA Coaching Program Manager, Eric McMahon. McMahon discusses how he got into strength and conditioning, transitioning into new roles and the challenges it brings, and the direction that he wants to bring the NSCA with this new position as a bridge between strength coaches and the organization. Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs | Find Nate on Instagram: @natepalin

Annette Zapp, Lieutenant Firefighter in Chicago, talks to the Former NSCA Head Strength and Conditioning Coach, Scott Caulfield, about strength and conditioning in the firefighting niche. Topics under discussion include the perks of being a firefighter who is also a Certified Strength and Conditioning Specialist® (CSCS®) and Tactical Strength and Conditioning Facilitator® (TSAC-F®), the typical lifestyles and attitudes of firefighters in general, and common issues that they face both physically and mentally. Find Annette on Twitter: @FireSQFitness or Instagram: @FireSQFitness