This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.

There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

NSCA President Greg Haff shares the key takeaways from recent strategic plan meetings and outlines the organization’s commitment to advancing the strength and conditioning profession.

Courteney Benjamin and Yasuki Sekiguchi, from the Korey Stringer Institute, talk to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about preventing sudden death in the heat and how coaches can plan ahead, create, and respond with an emergency action plan. Find the Korey Stringer Institute on Twitter: @K_S_Institute | Find Scott on Instagram: @coachcaulfield

Trainer Tips are infographics designed to help you, an NSCA professional, educate clients and promote your services. These member-only resources can be used for client education, motivation, and promotion.

This Kinetic Select excerpt from the Essentials of Strength Training and Conditioning, Fourth Edition describes the results from electromyography (EMG) studies on the neural adaptations to anaerobic training.

Beyond the programming, exercise technique, and human physiology, it is also important to create a customized system for sales success. Re-framing the purpose of the sales presentation in the proper light and creating a customized system that will allow a fitness professional to sell their services with integrity can allow them to help more clients.

This article recommends how to split the responsibilities of planning and executing the platoon physical training formation from the company commander’s echelon to the individual soldier level.

While pharmaceutical treatment is complex, dynamic, and important for optimal glycemic control, exercise clearly plays a critical, but often overlooked, role in the overall treatment plan for patients with T2D or those at risk of developing it.

The purpose of this article is to make the case for implementing non-traditional sports into training programs that prepare youth for participation in traditional American sports and bridge the gap between pedagogy of physical education and strength and conditioning youth coaching.