Learn about a framework for analyzing how knowledge is created through “coach talk discourses,” and how those discourses guide coaches’ thoughts, feelings, and practices. This article critiques the coach talk discourse of “buy-in” in order to provide strength and conditioning coaches with other ways to think about and understand coaching.

This article is a personal perspective that focuses on methods that can be used to establish confidence in the performance program in non-traditional environments.

In this session from the NSCA’s 2017 TSAC Annual Training, Mick Stierli discusses the new 12-week structured exercise program for law enforcement that was recently implemented in New South Wales, Australia. Stierli explains how to integrate a similar program into an organization and how to gain buy-in from tactical athletes.

Integrating weight room cues that are more consistent with those used to reinforce safer tackling techniques on the field may help with athlete retention and buy-in, and prevent potential confusion.

Steve Hess, Chief Performance Officer at Panorama Orthopedics and Spine Center, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about creating buy-in with sport coaches and athletes, becoming one of the first National Basketball Association (NBA) strength and conditioning coaches, and staying current in an ever-changing field.

This article walks personal trainers through how to present a program for the common goals and what to do if the process does not produce a sale.

There are five ways that a strength and conditioning position is typically structured in a high school. Each position structure has its own pros and cons that should be evaluated for your specific situation.

Many processes and applications are used for recovery programs but there are certain factors that must be taken into consideration before determining the optimal course of action.

This article explores what a facility-level culture may look like, identifies some of the expected benefits of purposely developing that culture, and discusses some misalignment between what coaches say they want the culture to feel like and the message the athletes are likely to receive.

In the "SEC of Division III," championships and high standards define the New England Small College Athletic Conference (NESCAC). Now in his 10th year at Trinity College, Bill DeLongis reinforces high performance is not about scholarships — it’s about culture, strategy, and buy-in. DeLongis outlines how small-school strength coaches manage high athlete-to-staff ratios, maximize resources, and create top-tier training environments despite fewer external incentives. He discusses Trinity College’s sport science partnerships, the power of internship-driven staffing, and why Division III athletes who are playing purely for the love of the game bring a unique level of motivation. Embodying immersive coaching, he explains how experiencing a sport firsthand (through playing, site visits, and athlete surveys) enhances training specificity and buy-in. As Chair of the NSCA Ice Hockey Special Interest Group (SIG), he shares strength strategies, lessons from Team USA Women’s Hockey, and key NSCA resources. His approach proves that any program can compete at the top — with or without scholarships. Connect with Coach DeLongis on Instagram: @billdelongis, LinkedIn: @bill-delongis, or email: bill.delongis@trincoll.edu| Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Join DeLongis and other experts across sports and performance domains in the NSCA’s community-driven Special Interest Groups (SIGs) today. Take your sport-specific knowledge a step further with NSCA’s Strength Training for Hockey.