The purpose of this article is to highlight some practical methods to develop a collectivist mindset that is unified around core team values. This article also covers how to translate those theoretical constructs into actionable development of a meaningful team culture.

From the virtual 2021 NSCA Coaches Conference, Dan Jahn, Owner of Maximum Sports Conditioning, discusses important language, tools, and strategies for coaches to become more culturally competent. He shares a variety of perspectives and influences on weight room and team culture, and how to appropriately respond in certain scenarios around race.

Katie Fowler, from the University of South Carolina, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about being part of a National Championship team/culture, successful intern qualities, being a female strength and conditioning coach in a male dominated profession, and the influence of data in strength and conditioning.

Changing an Industry and Culture in Public Safety

Steve Rassel, Associate Athletic Director and Head Strength and Conditioning Coach at Webber International University, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about how to develop staff and interns to help them be successful coaches, and about work-life balance.

Dave Terry, Associate Director of Sports Performance at Georgetown University, discusses simplifying the process of programming for coaches to optimize their team’s potential. Terry also talks about fostering a culture that his athletes can take beyond the weight room and implement into their lives after college.

This article explores what a facility-level culture may look like, identifies some of the expected benefits of purposely developing that culture, and discusses some misalignment between what coaches say they want the culture to feel like and the message the athletes are likely to receive.

Personal trainers and strength and conditioning coaches around the world are the frontline and display of any fitness facility. Common issues, such as sales techniques and member interaction/experience, can be qualities that are developed over time through employee education.

Adam Fletcher, Head Strength and Conditioning Coach for men’s basketball at the University of Illinois, talks to the NSCA Coaching Program Manager, Eric McMahon, about the impact of the Coaches vs. COVID-19 webinars to support the service community and build the strength and conditioning community. Topics under discussion include his journey from an accounting major to strength coach, how vital it is to get to know the sport coaches, and how he seeks to be a positive role model as he works alongside his wife. Find Adam on Twitter: @Adam_Fletcher41 or Instagram: @coach_fletch | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs