How to Leverage Industry Leading Market Research for a Fitness Studio
by Josh Leve
Personal Training Quarterly
July 2015
Vol 3, Issue 3
One of the most important elements of running a fitness studio, no matter the discipline or the size, is understanding the competitive landscape. Gaining a key perspective on what is happening not only in the market, but also in the fitness industry as a whole, can provide owners and managers with the insight necessary to uncover the data and trends for their business to thrive.
This article originally appeared in Personal Training Quarterly (PTQ)—a quarterly publication for NSCA Members designed specifically for the personal trainer. Discover easy-to-read, research-based articles that take your training knowledge further with Nutrition, Programming, and Personal Business Development columns in each quarterly, electronic issue. Read more articles from PTQ »
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