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Notice: The NSCA website is scheduled to undergo system maintenance from 2:00 AM - 2:30 AM EST. During this time, there may be short service interruptions across the site and some parts of  the site may not be accessible. We apologize for any inconvenience while we work to improve the website experience and security.

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(266 found)

Client-Centered Training—the Key to Delivering More Value and Better Results

January 1, 2016

Article Members Only

Framing of the personal trainer-client relationship sets the stage for future success, and it all starts with the personal trainer’s approach. Learn how to give clients the right information at the right time, and in a way that will resonate with them.

Personal trainers Program design Client Consultation|Assessment client-centered training how to be a personal trainer personal training

Giving the Clients What They Want—A Personal Perspective

October 1, 2014

Article Members Only

It is the job of the personal trainer to help clients reach their goals in a safe and effective manner. However, it can be easy to lose sight of the big picture of a client’s life and have tunnel vision on specific training aspects that may not matter.

Personal trainers Organization and Administration Professional Development personal trainers how to be a successful personal trainer Personal training

The Importance of Setting up Systems for a Small Fitness Business

April 1, 2014

Article Members Only

This article explains how having the right systems in place (such as accounting, training, and marketing) can help a personal trainer take his or her business to the next level.

Personal trainers Organization and Administration personal trainer career set up a personal training business become a personal trainer

The Importance of the Initial Interview—Establishing Credibility Quickly with a New Potential Client

October 1, 2014

Article Members Only

The initial interview is the starting point for the client-trainer relationship and sets the tone for the emotional connection and the development of trust and value for a long-lasting professional relationship.

Personal trainers Organization and Administration Professional Development how to succeed as a personal trainer personal trainer business personal training Personal trainer

How to Promote and Sell Multiple Personal Training Options with Layered Pricing

October 1, 2015

Article Members Only

One the fastest growing trends in the fitness industry over recent years has been the increase of personal training studios. Learn how to identify the varied services that can be offered at the personal training studio, and how to promote and sell in a layered pricing format.

Personal trainers Organization and Administration NSCA-CPT marketing for personal trainers business of personal training personal training

The Sales Presentation—An In-Depth Look and Building a Customized System for Success

December 31, 2018

Article

Beyond the programming, exercise technique, and human physiology, it is also important to create a customized system for sales success. Re-framing the purpose of the sales presentation in the proper light and creating a customized system that will allow a fitness professional to sell their services with integrity can allow them to help more clients.

Personal trainers Professional Development Fitness Industry Personal Training Business Sales Sales Presentation

Meeting Your Clients Where They Are – How to Nest Your Goals with Theirs

This article will provide some conditions and standards with specific tools personal trainers may consider using in their initial interview with potential clients.

Personal trainers Client Consultation|Assessment Professional Development Clients Accountability Goals Personal Trainers Progress

How to Successfully Navigate a Client’s Initial Success Session and its Importance

January 1, 2016

Article Members Only

Rushing into administering a training program can greatly hinder long-term gains for the client. This article explains the key components of the client interview, or as it is commonly referred to, “success session.”

Personal trainers Client Consultation|Assessment personal training success session client interview

Keeping Clients for Life—Three Long-Term Retention Strategies that Work

April 1, 2019

Article Members Only

David Crump describes strategies on client retention and how to make memorable experiences for your client as a personal trainer.

Personal trainers Organization and Administration Testing and Evaluation Client Consultation|Assessment Professional Development Clients Personal Training Client Retention client Strategies

Small Group Training to Maximize Results for Clients and Profitability

November 6, 2018

Article Members Only

As a personal trainers business and clients grow a limitation of time and number of clients one can fit into a day is often dealt with by charging more per session or offering more time slots. This article goes over how to implement group training to maximize results for clients and profitability for a personal trainer,

Personal trainers Program design Client Consultation|Assessment Personal Training Business Group Training Fitness Industry Building your Business

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