For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.

By reviewing this simplified process of obtaining a client’s health history and physician release, designing an exercise routine with modified exercises, and providing exercises for paid clients versus general members, NSCA-CPTs can be confident prescribing a routine for those who suffer from chronic or temporary health issues.

To assist future personal training entrepreneurs in preparing for the next step in their careers, this article focuses on four facility design components that every studio or small gym should address before opening the doors.

This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.

There is growing momentum in the modernization of law enforcement (and other tactical populations) to integrate industry and academic institutions into modernization plans. Tactical Strength and Conditioning Facilitators® (TSAC-F®) can contribute to this collaboration.

Learn about the new NSCA Strongman Special Interest Group (SIG) from strength and conditioning coach, Heidi Campo. Campo talks with NSCA Coaching and Sport Science Program Manager, Eric McMahon, about her path in strength and conditioning that ran from bodybuilding and powerlifting to becoming a strongman competitor. Campo discusses her experiences spending the winter in Iceland at the “Nest of Giants” with four-time World’s Strongest Man, Magnus Ver Magnusson, and how camaraderie in the sport ignited an even stronger passion for her work as a coach. This episode also discusses how strongman is not just for elite competitors, and how training concepts and methods from the sport can be integrated across all levels of athleticism, multiple sports, and for clients of any age. You can reach out to Heidi on Instagram: @muscleyogi or by email at heidi@coachbta.com| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs Join the NSCA Strongman Special Interest Group to continue the conversation and learn more.

High-Intensity Resistance and High-Impact Training and Bone Mineral Density—a Narrative Review: Part 1

A client asks you about melatonin, are you prepared to answer? This article explores the efficacy and safety of supplemental melatonin as a sleep aid in adults.

In the first of a two part series, this article explores the possible benefits for strength and conditioning coach development and discusses how mindful meditation can improve reflective practice and the coach-athlete relationship.

Part 2 of this series on allostatic load theory will focus on how monitoring personnel holistically can contribute to a well-rounded health and performance model supporting the tactical athletes.