For many coaches, there comes a point when coaching can become less about proving yourself and more about serving others. Loren Landow, Director of Football Performance at the University of Notre Dame, shares how that shift informs his approach to training, hiring, and leading in elite football. Landow distinguishes workouts from training; every block has a targeted goal, and every off-season is a chance to build brotherhood, uphold standards, and compete in everything they do. Landow also reflects on his path from cardiopulmonary rehabilitation to the private sector, the National Football League (NFL), and the University of Notre Dame. For him, when you can “weather the storm,” no career step is wasted. On the technical side, he argues that movement is his largest key performance indicator (KPI). Landow explains that deceleration is trainable, and athletes need movement literacy before reactive work. Listen to help solidify your standards, coach movement with intent, and adapt a service-first lens to last in the profession. Connect with Loren on Instagram: @lorenlandow or by email: LLandow@nd.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Join the NSCA Football Special Interest Group (SIG) on LinkedIn to connect with other coaches and stay current on football strength and conditioning best practices.

The National Strength and Conditioning Association (NSCA) is proud to announce the recipients of the organization’s 2024 Tactical Awards. Nominated by the NSCA community, these distinguished awards honor individuals who have made significant contributions to the tactical strength and conditioning community.

The National Strength and Conditioning Association (NSCA) is proud to announce the recipients of the organization’s 2025 Tactical Awards.

Who you know directly impacts the opportunities available to you—and being in someone's corner not only expands their options, but also improves the health of our industry.

Chicago, IL - Eleiko, the world leader in professional equipment for strength and conditioning, weightlifting, and powerlifting, is pleased to announce we are strengthening our relationship with The National Strength and Conditioning Association (NSCA) by becoming an official sponsor and performance center supplier and through the development of The Eleiko Equipment Grant through the National Strength and Conditioning Association Foundation (NSCAF) to supply youth weightlifting clubs with Eleiko equipment.

Stuart Hart, Head Strength and Conditioning Coach for women’s basketball at the University of Nebraska, talks to the former NSCA Head Strength and Conditioning Coach, Scott Caulfield, about his journey from high school athlete to personal trainer to volunteer coach to full-time college strength and conditioning coach. Topics under discussion include a day in the life at the University of Nebraska, building relationships throughout the entire athletic staff, and the value of going to conferences for both educational and networking reasons. Find Stuart on Twitter: @No_DaysOff06 or Instagram: @strength_byhart