At the end of the day, remember one thing: it is all about the member/client experience. Provide your clients with the best member experience and they will stay and continue to pay.

In this article, renowned fitness expert Brandi Binkley provides an overview of the personal training industry; including where it was, where it is, and where it is going.

Are you interested in helping shape the future of the NSCA? Learn if you are qualified and how to apply to the NSCA Board of Directors. We are seeking dedicated individuals to lead the association and advance the strength and conditioning profession.

Paul Comfort, program leader for the Master’s degree in Strength and Conditioning at the University of Salford, talks to the NSCA Coaching Program Manager, Eric McMahon, about his desire to continuously learn through practical application and research in the field. Topics under discussion include creating the post graduate program for the University of Salford, being a founding member of the United Kingdom Strength and Conditioning Association (UKSCA), and the complexities of technology in the weight room. Find Paul on Twitter: @PaulComfort1975 or Instagram: @PaulComfort1975 | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

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The National Strength and Conditioning Association (NSCA) is proud to announce the recipients of the organization’s 2025 Coach of the Year Awards

Antonio Squillante, a PhD candidate at the University of Southern California (USC) and the Weightlifting Special Interest Group (SIG) chair, talks to the former NSCA Head Strength and Conditioning Coach, Scott Caulfield, about using weightlifting, not just the sport, as a means to build strength and power in athletes from the platform to the field. Topics under discussion include being involved with the NSCA through leading the Weightlifting SIG and teaching Exam Prep classes, moving from Italy to pursue his dream of coaching, and going back to school for his PhD. Find Antonio on Facebook: NSCA CSCS Exam Prep or NSCA Weightlifting SIG

Tactical Strength and Conditioning Facilitators® are professionals in tactical fields (e.g., military, fire and rescue, law enforcement and other professions) who apply scientific knowledge to improve performance, promote wellness and decrease injury risk. These Tactical Strength and Conditioning Facilitators help their peers improve on-the-job physical performance and reduce time off due to injury. Learn more about expanding your professional expertise with NSCA’s TSAC-F® certification!

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Learn the path towards working as a National Basketball Association (NBA) strength and conditioning coach, from coaching veteran Jesse Wright. Wright is a former President of the National Basketball Strength and Conditioning Association (NBSCA), and talks about how being a part of this group with fellow NBA coaches has improved advocacy and representation for strength and conditioning coaches in the NBA. Wright also shares his research relating to sociology and cultural topics to strength and conditioning. If you missed his presentation at the 2022 NSCA Coaches Conference in San Antonio, TX, Wright recaps this topic as it connects to the coaching experience. Tune in to learn steps towards becoming a more adaptable coach. Connect with Jesse on Instagram at: @jessekwright and on Twitter: @wrightstrength | Find Eric on Instagram: @ericmcmahoncscs and Twitter: @ericmcmahoncscs To learn more about strength and conditioning in the NBA, check out the National Basketball Strength and Conditioning Association (NBSCA). The Intent Is To Grow: A Young Coach Is Guided Along The Path To Becoming A True Professional